Decisively Digital

Discover how to survive and thrive in an increasingly digital world

Digital strategy should consist of more than just updating your business' desktop computers and buying the newest smartphones for your employees. It requires the reimagining of existing business processes and the implementation of the latest technologies into current business activity to enable new capabilities for your firm.

In Decisively Digital: From Creating a Culture to Designing Strategy, digital strategy advisor and author Alexander Loth leverages his extensive experience working with Microsoft, CERN, and SAP to deliver a robust and accessible exploration of what it takes for a company to unlock the potential of new digital technologies. You'll discover how to:

• Utilize new technologies to establish a digital culture and realize the benefits of modern work for your employees

• Unleash the abilities that come with processing big data and taking advantage of data democracy, analytics, and cloud computing

• Implement artificial intelligence, blockchain, process automation, and IoT in a way that goes beyond the hype and delivers real business results

Packed with interviews with industry leaders and real-world customer examples, Decisively Digital is ideal for CIOs, CDOs, and other executives and professionals who need to know how technology can improve their businesses and power results today and tomorrow.

Auteur

ALEXANDER LOTH is a digital strategist with a background in computational nuclear research, executive advisor at Microsoft, and co-founder of the fintech advisory Futura Analytics. For more than 12 years, he has advised leading companies undergoing digital transformation. Alexander has an MBA from the Frankfurt School of Finance & Management, where he is also lecturer on the subject of the Digital Society.

Texte du rabat

Alexander [] has brought together some of the brightest voices and smartest thought leaders from leading organisations across many industries, to bring you unmissable insights and real-world examples to showcase how technology can improve your businesses and drive business results today and tomorrow.
Bernard Marr, Futurist, influencer and best-selling author of Tech Trends in Practice and The Intelligence Revolution

Decisively Digital is decisively executive. Great experts, great interviews, and great insights combine to a crisp, cohesive and powerful story. It would be quite a mistake for any (aspiring) leader not to dive into this book, so I will definitely put it on the list of mandatory readings for my future students!
Markus Maedler, Director Executive MBA Programmes at Frankfurt School of Finance & Management

INSIGHTS AND APPLICATIONS FROM 24 LEADERS OF THE DIGITAL REVOLUTION

Today's business world is Decisively Digital. Across the business landscape, the leaders rising to the top are the ones who can think big-picture about data, AI, analytics, and beyond. How do we build new capabilities around digital, so we can push into the future with full steam? That's the question at the heart of the twenty-four incisive interviews inside this unique collection of up-to-the-minute expertise from the people who are moving business forward.

With this book, your mentors are the very digital masterminds behind some of today's top global organizations. Discover how tech giants are reinventing the world of work, how the financial sector is streamlining with data analytics, and what the latest AI research means for the businesses of today and tomorrow. You'll also gain access to a toolkit of updates, further reading, and digital strategy ideas on the included companion website.

Discover the inspiration you need to evolve your business for the digital age and learn to:

• Establish a digital culture that empowers people to work smarter
• Implement data democracy and analytics to discover new capabilities
• Generate tangible business results using new tech tools
• Realize efficiencies with artificial intelligence, blockchain, and the Internet of Things
• Apply real-world examples as you build your own future-proof digital strategy The companion website at www.decisivelydigital.org provides updates, amendments, and recommendations for further reading.

Résumé

Discover how to survive and thrive in an increasingly digital world

Digital strategy should consist of more than just updating your business' desktop computers and buying the newest smartphones for your employees. It requires the reimagining of existing business processes and the implementation of the latest technologies into current business activity to enable new capabilities for your firm.

In Decisively Digital: From Creating a Culture to Designing Strategy, digital strategy advisor and author Alexander Loth leverages his extensive experience working with Microsoft, CERN, and SAP to deliver a robust and accessible exploration of what it takes for a company to unlock the potential of new digital technologies. You'll discover how to:

• Utilize new technologies to establish a digital culture and realize the benefits of modern work for your employees
• Unleash the abilities that come with processing big data and taking advantage of data democracy, analytics, and cloud computing
• Implement artificial intelligence, blockchain, process automation, and IoT in a way that goes beyond the hype and delivers real business results
  Packed with interviews with industry leaders and real-world customer examples, Decisively Digital is ideal for CIOs, CDOs, and other executives and professionals who need to know how technology can improve their businesses and power results today and tomorrow.

Contenu

About the Author iv

Acknowledgments v

Foreword by Bernard Marr xi

Introduction xiii

Part I: Digital Strategy 1

Chapter 1: Introduction to Digital Strategy 3

Strategic Topics 4

Culture 5

Collaborative Culture 6

Data-Driven Decision-Making 6

Citizen Data Science 7

Maker Culture 7

Impact 8

Digital Capabilities 9

Completing Your Digital Strategy Big Picture 10

Impact Venn 11

Digital Maturity and Organizational Readiness 12

Digital Maturity Assessment 13

Endnotes 16

Part II: Digital Culture and Modern Work 19

Chapter 2: Elissa Fink: How to Charge a Brand with Culture 21

Key Takeaways 31

Endnotes 31

Chapter 3: Patrick Kirchgäßner: Making Invaluable Pools of Information Accessible and Searchable 33

Key Takeaways 40

Chapter 4: Edna Conway: Protecting the Modern Workplace from Cyber Threats and Compliance Risks 41

Key Takeaways 48

Endnotes 48

Chapter 5: Florian Ramseger: The Future of the Digital Society 49

Key Takeaways 71

Endnotes 71

Chapter 6: Corporate Social Network to Drive Collaborative Culture as Key Enabler for Modern Work 73

Best-of-Breed vs. Best-of-Suite 74

Corporate Social Network 74

Following the Collaboration Framework 75

Driving Adoption 76

Key Takeaways 77

Endnotes 77

Part III: Data Democracy and Analytics 79

Chapter 7: Yilian Villanueva Martinez: Visual Analytics as Strategic Asset 81

Key Takeaways 89

Chapter 8: Jordan Morrow: Bringing Data Literacy to the World 91

Key Takeaways 100

Chapter 9: Lee Feinberg: Turn Data Visualization and Data Literacy into Strategic Functions 103

Key Takeaways 113

Endnote 114

Chapter 10: Sarah Burnett: Fostering a Data-Driven Culture at a Large Global Financial Organization 115

Key Takeaways 122

Part IV: Big Data Processing and Cloud Computing 123

Chapter 11: Mark Kromer: Leveraging Big Data Analytics and Cloud Platforms for the Next-Generation Data Strategy 125

Key Takeaways 135

Chapter 12: **Dr. Henna A. Karna: Racing to Last Place The Criticali…