Winning on Betfair For Dummies

Betfair is the world's leading online betting exchange.
Launched in 2000, its annual revenues reached £145m in 2006.
In the last year, Betfair has more than doubled its number of
registered users. Since the first edition of the book was
published, the total number of Betfair websites has risen to 18,
and an Australian exchange has launched. The services Betfair offer
have also expanded, including a telephone betting operation and new
games including poker, blackjack and baccarat.

This is the definitive insider's guide to playing -
and winning - on Betfair. Written by Betfair insiders it
gives you the full picture of how Betfair works; it explains the
terms and jargon, helps you get started on the site, introduces
every type of play - including poker and the Betfair Casino -
and offers tips and insider know-how that both newcomers seasoned
Betfair punters can use to maximise returns.

Auteur

Alex Gowar is the Head of Brand Marketing at Betfair. A
punter for 15 years, he joined Betfair in 2002 when it employed
about 100 people and has watched in amazement as it has grown into
a global business employing well over a thousand people. During
that time he has written and produced more ads, emails, websites,
and TV commercials than he dares remember.

Jack Houghton was the Head of Horseracing Communications
at Betfair. He has been a life-long punter and jumped at the chance
to work at Betfair when offered a job there in 2004. In 2007, he
left the business to follow his dream of training racehorses
full-time. He also works as a freelance journalist, writing about
horseracing and betting. He won the Martin Wills Award for racing
journalism in 2002.

Résumé
Betfair is the world's leading online betting exchange. Launched in 2000, its annual revenues reached £145m in 2006. In the last year, Betfair has more than doubled its number of registered users. Since the first edition of the book was published, the total number of Betfair websites has risen to 18, and an Australian exchange has launched. The services Betfair offer have also expanded, including a telephone betting operation and new games including poker, blackjack and baccarat. This is the definitive insider's guide to playing and winning on Betfair. Written by Betfair insiders it gives you the full picture of how Betfair works; it explains the terms and jargon, helps you get started on the site, introduces every type of play including poker and the Betfair Casino - and offers tips and insider know-how that both newcomers seasoned Betfair punters can use to maximise returns.

Contenu

Introduction 1

Part I: Starting Out 7

Chapter 1: Introducing Betfair 9

Chapter 2: Starting Out with the Essentials 17

Chapter 3: Managing Your Account 27

Chapter 4: Choosing Your Market 39

Part II: Let's Get Betting 51

Chapter 5: Placing Your First Bet 53

Chapter 6: Doing the Maths 65

Chapter 7: Betting In-Play 73

Chapter 8: Using Betfair Starting Price 85

Chapter 9: Poker, Games, and Casino 91

Part III: Getting Serious 97

Chapter 10: Finding Information 99

Chapter 11: Low-Risk Betting: Trading 103

Chapter 12: Low-Risk Betting: Arbing 117

Chapter 13: Going Pro 123

Chapter 14: Controlling Your Gambling 139

Part IV: The Part of Tens 145

Chapter 15: Ten Common Mistakes to Avoid 147

Chapter 16: Ten Top Tips 153

Chapter 17: Ten Sporting Information Sources 159

Chapter 18: Ten (or So) Most Amazing Markets 165

Chapter 19: Ten Betfair Firsts 173

Appendix: Glossary 179

Index 183