Corporate Social Performance in Emerging Markets

Auteur
Zsófia Lakatos is Managing Director of Hill + Knowlton, Hungary and Vice-President of the Hungarian PR Association.

Résumé
Corporate Social Performance in Emerging Markets provides an effective tool for companies to help them engage in CSR activities and become a responsible company in CEE countries such as Poland, Hungary, the Czech Republic and Slovakia; focusing on the difference of stakeholders and their attitudes to those of Western Europe.

Contenu
Contents: Preface; Part I Corporate Social Responsibility: What CSR means, and why should we bother with it?. Part II Central Eastern Europe: Its History and Its People; Hungary; Poland; The Czech Republic; Slovakia; Slovenia; Croatia. Part III Summary of Book; References; Index.