Success as a Real Estate Agent for Dummies

Auteur

Dirk Zeller is the President of Real Estate Champions (REC), where he coaches agents and managers to improve their performance. Through REC, he has also developed an international network of professional real estate coaching offices. Dirk runs a weekly newsletter, Coaches Corner, which has more than 215,000 subscribers.

Texte du rabat

Straight-talking advice for new and veteran agents navigating today's real estate market Success as a Real Estate Agent For Dummies helps you create leads, close deals and everything in between. This updated edition covers changes to interest rates, inventory, and the impact of recent class action lawsuits on agent compensations. With tried-and-true tactics and fresh ideas from one of North America's top agents, this book contains all you need to know about the real estate business. Inside, you'll find tips and tricks on selecting a company that works best for you and your goals, marketing yourself and your listings with influence, and communicating effectively with clients. The actionable content in this Dummies guide is your ticket to thriving in a wide market.

• Gain insider advice on how to flourish as an agent in all real estate markets
• Understand how real estate is changing, and what those changes mean for you
• Find, secure, and sell more properties with optimized listings and outreach
• Get fresh ideas for improving your results in residential and commercial sales For new licensed real estate agents, those switching careers into real estate agenting, or seasoned agents looking to refine their prospecting and selling skills, this book is a valuable source of information and techniques.

Contenu

Introduction 1

Part 1: Showing Up for Your Own Success Story 5

Chapter 1: Cultivating Skills and Strategies for Success 7

Chapter 2: Selecting the Right Company 23

Chapter 3: Mastering Any Marketplace 51

Chapter 4: Positioning Yourself as a Marketplace Expert 65

Part 2: Creating Leads in Our Online World 79

Chapter 5: Using Facebook and Instagram: Online Lead Juggernauts 81

Chapter 6: Uncovering Leads with Online Search 93

Chapter 7: Building a Larger Online Presence 111

Chapter 8: Creating Leads with Third-Party Websites 121

Part 3: Creating Leads through Timeless Channels 133

Chapter 9: Prospecting for Gold: Generating Listings and Sales 135

Chapter 10: Generating Referrals, Recommendations, and Introductions 153

Chapter 11: Working Expired and FSBO Success in Any Marketplace 177

Chapter 12: Hosting Open Houses: New Agents' Bread and Butter 199

Part 4: Winning the Business and Getting Paid 217

Chapter 13: Making Your Listing Presentation a Masterpiece 219

Chapter 14: Converting Buyers and Selling Your Value 247

Chapter 15: Getting the House Ready for Showing 263

Chapter 16: Marketing Yourself and Your Properties 281

Chapter 17: Negotiating the Contract and Closing the Deal 303

Part 5: Creating Ongoing Success in Real Estate Sales 321

Chapter 18: Keeping Clients for Life 323

Chapter 19: Maximizing Your Time 349

Chapter 20: Owning It Is Better Than Selling It 369

Chapter 21: Selling New Construction 391

Part 6: The Part of Tens 403

Chapter 22: Ten Must-Haves for a Successful Agent 405

Chapter 23: Ten Tips for Listing Presentations 411

Index 417