Chinese Social Media

Auteur

Xiaying XU is associate head of department and associate professor in the Department of Communication at Beijing Normal University-Hong Kong Baptist University United International College. His research interests focus on China's creative industries and social media.

Mengmeng ZHAO is an independent corporate communication educator and researcher, specialising in public relations, corporate branding, sustainability, and ESG. She teaches public relations and communication research part-time at the Chinese University of Hong Kong and is also a social media content creator, with around 100,000 followers on various platforms. She has also translated seven bestselling books on branding and marketing.

May Ying WANG is an associate professor in the Faculty of Business and Management at Beijing Normal University-Hong Kong Baptist University United International College. Her research interests include big data in e-commerce, fintech, recommendation agents and human-computer interaction.

Résumé
This book, the first of a two-volume collection, presents a contemporary analysis of Chinese digital platforms from an insider's perspective. It examines the evolution, phenomena and underlying logics of Chinese social media platforms and practices.

Contenu

1. Chinese Social Media Updated Part 1: Social Media (Re)Presentations
   2. Openly Sexy but Not to be Shared on WeChat Moments: A Multimodal Discourse Analysis of Sexy Self-Presentations on Xiaohongshu 3. The Affective Assemblage: China's Silver Wanghong in Douyin 4. Behind the Pink Dinosaurs: Studying Momo's Behaviour Under Anonymous but Discrete Groups Part 2: Prominent Chinese Social Media Phenomena
      5. How Can You Leave a Voice Message: Trans-Media Intersensorial Spectacle in Chinese Social Media 6. Understanding Humour on Chinese Social Media: A Case Study of Wuxue
         7. The Symbiosis of UGC and On-Demand Media: A Media Richness Perspective on How Chinese Streaming Platforms Become Social Streaming 8. Watching as Working: An Examination of Audience Labour in Douyu's Game Live Streaming 9. An Exploratory Study of the Emotional Mechanism of WeChat Groups with Interaction Ritual Chain Theory Part 3: Personal Growth, Career Development and Industry Perspectives
            10. Informal Language Learning through China's Social Media Platforms 11. Exploring Career Development Strategies of Chinese Musicians on Online Platforms: A Multiple Case Study 12. The Construction of Female Subjectivity on Bilibili: Female Producers of E-musicals 13. Transformations and Insights: Decentralized Communication of Contemporary Art on Chinese Social Media 14. The Challenges of Regulation on NFT Digital Collections in China: A Case Study of RED's R-SPACE