The Disappearance of Hong Kong in Comics, Advertising and Graphic Design

This book examines Hong Kong's struggle against the disappearance of its unique identity under the historical challenges of colonialism, in addition to the more recent reimposition of Chinese authoritarian government control, as reflected in three under-researched forms of visual media: comics, advertising and graphic design. Each section of the book focuses on one of these three forms, and each chapter focuses on one stage of Hong Kong's changing cultural identity. The articulative position of this book is on studies of visual cultural history and media communication. Its case studies will broaden readers' own cultural knowledge for a more international understanding. The Disappearance of Hong Kong in Comics, Advertising and Graphic Design advances the development of its three key subjects in terms of identity, communication and cultural politics, aiming to reach a wide range of multidisciplinary readers.

Analyzes the evolution of the rise and fall with a focus on cultural identity towards the latest developments in creative expression under China's promised one country, two systems rhetoric, and the current state of cultural identity in the context of Hong Kong's subsumption as one of China's many cities Provides a comprehensive background for not only an understanding of Hong Kong's cultural identity through these three under-investigated media, but also a transnational understanding of Hong Kong cultural identity within the East Asian region Utilizes Hong Kong as a case study to demonstrate the potential of these three media for a global understanding of our world visual cultures

Auteur

Wendy Siuyi Wong is Professor in the Department of Design at York University in Toronto, Canada. She has taught in Hong Kong, the United States and Australia, and has established an international reputation as an expert in Chinese graphic design history and Chinese comic art history.

Texte du rabat

This book examines Hong Kong s struggle against the disappearance of its unique identity under the historical challenges of colonialism, in addition to the more recent reimposition of Chinese authoritarian government control, as reflected in three under-researched forms of visual media: comics, advertising and graphic design. Each section of the book focuses on one of these three forms, and each chapter focuses on one stage of Hong Kong s changing cultural identity. The articulative position of this book is on studies of visual cultural history and media communication. Its case studies will broaden readers own cultural knowledge for a more international understanding. The Disappearance of Hong Kong in Comics, Advertising and Graphic Design advances the development of its three key subjects in terms of identity, communication and cultural politics, aiming to reach a wide range of multidisciplinary readers.

Résumé
"This book could prove useful for those interested in the shifting dynamics of Hong Kong and how it is reflected in media such as scholars and professionals in the fields of diplomacy, history, communication, and cultural studies." (Tyler M. Wilson, CBQ Communication Booknotes Quarterly, Vol. 51 (3-4), 2020)

Contenu

1. Introduction: The unveiling of the disappearance.- 2. Tracing the origins of Hong Kong manhua : A case of culture of disappearance.- 3. Reinventing Hong Kong manhua : A case of the non-appearance.- 4. A history of Hong Kong comics in film adaptations: The appearance of self-identities.- 5. Construction of Hong Kong modern living: Household product and appliance advertisements in the pre-television era.- 6. Reconfiguring a new tradition of ideal family size: A case study of the Family Planning Association of Hong Kong, 19771982.- 7. Transitory identity of Hong Kong: A Reading of Cathay Pacific Airways Television Commercials.- 8. Negotiating the marginalized identity of Hong Kong: A case in graphic design.- 9. An international design identity of Hong Kong: Colonization, decolonization, and recolonization.- 10. Not the same: Rethinking Chineseness in a global context through poster design.