Content is Cash

You have great web content: now transform it into cash and traffic - and propel your business forward!

Proven solutions and facts, not theory from one of the world's most respected Fortune® 500 eMarketers!
Easy, "why didn't I think of that" advice you can implement today, even if you have no marketing experience
Low cost web content marketing strategies that won't break the bank, no matter what business you're in
Plenty of books will show you how to create great content. This is the first book that shows you how to systematically monetize the great content you've already paid to create. You won't find abstract theory here: you'll find a specific, easy-to-use eMarketing approach that's worked for everyone from startups to Fortune® 500 companies. Using Wendy Montes de Oca's exclusive SONAR Content Distribution Model, you can integrate various web marketing tactics (SEO, SEM, social marketing, online press releases, guerilla marketing, article marketing) in a systematic and synchronized approach that drives maximum traffic, visibility, sales, leads, and buzz. You'll learn how to repurpose and disseminate content through syndicate partners; content syndication networks; user generated content sites; article directories; relevant posts to blogs, forums, and bulletin boards; and social media. Step by step, De Oca shows how to execute expert eMarketing campaigns that deliver powerful business results - no matter how low your budget is, or how little eMarketing experience you have.

Auteur

Wendy Montes de Oca, M.B.A, has a diversified background that includes nearly 20 years of experience in marketing, media, financial services, and law. She has a proven track record with both acquisition and retention efforts, as well as has both editorial and copywriting success. Her specialties include multichannel marketing (print, Web, email, direct mail, radio, and TV), with expertise in Internet marketing. During her career, Wendy has generated more than $150 million in total revenues for various corporations, consulting clients, and her own consulting firm, Precision Marketing and Media, LLC.

Wendy has led the marketing efforts for many prominent organizations. For one online publisher, in only three short months, her search engine optimization (SEO) and lead-generation tactics increased website traffic ranking and visits by morethan 3,160% and 62%, respectively, as well as traffic monetization that resulted in a return on investment of 221%.

She previously was the editor of a quarterly investment newsletter and has had several investment articles published in Hometown News. Her marketing articles have appeared in popular newsletters, websites, and blogs, such as Target Marketing, Early to Rise, Makepeace Total Package, and many more.

Wendy is an advisory board member for Bob Bly's TheLandingPageGuru.com, as well as a distinguished speaker/moderator at prominent marketing conferences such as Specialized Information Publishers Association (SIPA).

Her blog, MuscleMarketing.Blogspot.com, was named top Internet marketing blog by industry staple Best of Web.

Wendy has worked as a strategic marketing consultant and was the force behind the marketing efforts for several top publishers, entrepreneurs, and Fortune 500 companies, including Weiss Research & Publishing, Weiss Money Management, Newsmax Media, Chase Manhattan Bank, General Electric (GE), Automatic Data Processing (ADP) Retirement Services, and Salomon Smith Barney/CitiGroup.

Before starting her successful consulting firm, Precision Marketing and Media, LLC, Wendy was vice president of marketing and business development for the Internet's most popular wealth and success e-zine, Early to Rise (Agora Publishing), where her online marketing tactics and product development efforts helped bring in thousands of new subscribers and earned millions of dollars in revenues.

Wendy's groundbreaking online marketing strategies have been cultivated and taught to clients, colleagues, friends, freelancers, and former employers spanning the copywriting, publishing, financial, and health industries. She has often trained internal staff or led offsite group sessions to share her online marketing knowledge of increasing website traffic, visibility, leads, and sales. And because her web marketing tactics have been so cost-effective, creative, and successful, Wendy became known as “the marketing maven” by many of her industry peers.

Wendy earned a Bachelor of Science degree from St. John's University and a Master of Business Administration degree from Nova South Eastern University.

Throughout her career, she has been recognized with various awards for quality, innovation, teamwork, and new product/new business development.

Wendy lives in South Florida with her husband of more than 10 years and their son. Precision Marketing and Media, LLC, is headquartered in the Palm Beach area of Florida, with satellite offices in the New York City/New Jersey tri-state area.

&#8226 For more information, visit www.PrecisionMarketingMedia.com.

&#8226 To read Wendy's blog posts, visit www.MuscleMarketing.blogspot.com.

&#8226 To sign up for Wendy's free newsletter, Precision Marketing, visit www.PrecisionMarketingMedia.com/newslettersignup.html.

&#8226 Follow Wendy on Twitter at http://twitter.com/PrecisionMktg.

&#8226 “Like” Wendy's Precision Marketing Media, LLC, Facebook fan page at www.Facebook.com/#!/pages/Florida/Precision-Marketing-Media-LLC/139310392787888.

Texte du rabat

You have great web content: now transform it into cash and traffic - and propel your business forward!

• Proven solutions and facts, not theory from one of the world's most respected Fortune® 500 eMarketers!
• Easy, "why didn't I think of that" advice you can implement today, even if you have no marketing experience
• Low cost web content marketing strategies that won't break the bank, no matter what business you're in

Plenty of books will show you how to create great content. This is the first book that shows you how to systematically monetize the great content you've already paid to create. You won't find abstract theory here: you'll find a specific, easy-to-use eMarketing approach that's worked for everyone from startups to Fortune® 500 companies. Using Wendy Montes de Oca's exclusive SONAR Content Distribution Model, you can integrate various web marketing tactics (SEO, SEM, social marketing, online press releases, guerilla marketing, article marketing) in a systematic and synchronized approach that drives maximum traffic, visibility, sales, leads, and buzz. You'll learn how to repurpose and disseminate content through syndicate partners; content syndication networks; user generated content sites; article directories; relevant posts to blogs, forums, and bulletin boards; and social media. Step by step, De Oca shows how to execute expert eMarketing campaigns that deliver powerful business results - no matter how low your budget is, or how little eMarketing experience you have.

Résumé

“Wendy's book is an impressively thorough account of the marketing options open to Internet businesses today. I have it within reach of my desk and I intend to make good use of it.”

-Michael Masterson, Publisher, Agora, Inc., Early to Rise

You've already got great content - now, monetize it!

Dozens of top publishers, marketers, business owners, and entrepreneurs are already using Wendy Montes de Oca's SONAR Content Distribution ModelTM to earn amazing ROI from content they already have. You can, too-even if you've never done Internet marketing before! Content Is Cash shows you how to systematically integrate and synchronize today's …