The Handbook of Public Sector Communication

A multidisciplinary collection on global public entity strategic communication

Research into public sector communication investigates the interaction between public and governmental entities and citizens within their sphere of influence. Today's public sector organizations are operating in environments where people receive their information from multiple sources. Although modern research demonstrates the immense impact public entities have on democracy and societal welfare, communication in this context is often overlooked. Public sector organizations need to develop "communicative intelligence" in balancing their institutional agendas and aims of public engagement. The Handbook of Public Sector Communication is the first comprehensive volume to explore the field. This timely, innovative volume examines the societal role, environment, goals, practices, and development of public sector strategic communication.

International in scope, this handbook describes and analyzes the contexts, policies, issues, and questions that shape public sector communication. An interdisciplinary team of leading experts discusses diverse subjects of rising importance to public sector, government, and political communication. Topics include social exchange relationships, crisis communication, citizen expectations, measuring and evaluating media, diversity and inclusion, and more. Providing current research and global perspectives, this important resource:

• Addresses the questions public sector communicators face today
• Summarizes the current state of public sector communication worldwide
• Clarifies contemporary trends and practices including mediatization, citizen engagement, and change and expectation management
• Addresses global challenges and crises such as corruption and bureaucratic roadblocks
• Provides a framework for measuring communication effectiveness

Requiring minimal prior knowledge of the field, The Handbook of Public Sector Communication is a valuable tool for academics, students, and practitioners in areas of public administration, public management, political communication, strategic and organizational communication, and related fields such as political science, sociology, marketing, journalism, and globalization studies.

Auteur

Dr. Vilma Luoma-aho is Professor of Corporate Communication and Vice Dean of Research at JSBE, University of Jyväskylä, School of Business and Economics (JSBE), Finland. Her research on intangible assets, stakeholders and public sector organizations has been published widely in leading journals of corporate communication and public relations.

María-José Canel, PhD, is Professor in Political & Public Sector Communication, University Complutense Madrid, Spain. She was Chief of the Cabinet of the Spanish Minister for Education, Culture and Sport. Dr. Canel has published widely in books and leading journals on government communication and intangible assets in the public sector.

Résumé
A multidisciplinary collection on global public entity strategic communication Research into public sector communication investigates the interaction between public and governmental entities and citizens within their sphere of influence. Today's public sector organizations are operating in environments where people receive their information from multiple sources. Although modern research demonstrates the immense impact public entities have on democracy and societal welfare, communication in this context is often overlooked. Public sector organizations need to develop "communicative intelligence" in balancing their institutional agendas and aims of public engagement. The Handbook of Public Sector Communication is the first comprehensive volume to explore the field. This timely, innovative volume examines the societal role, environment, goals, practices, and development of public sector strategic communication. International in scope, this handbook describes and analyzes the contexts, policies, issues, and questions that shape public sector communication. An interdisciplinary team of leading experts discusses diverse subjects of rising importance to public sector, government, and political communication. Topics include social exchange relationships, crisis communication, citizen expectations, measuring and evaluating media, diversity and inclusion, and more. Providing current research and global perspectives, this important resource: Addresses the questions public sector communicators face today Summarizes the current state of public sector communication worldwide Clarifies contemporary trends and practices including mediatization, citizen engagement, and change and expectation management Addresses global challenges and crises such as corruption and bureaucratic roadblocks * Provides a framework for measuring communication effectiveness Requiring minimal prior knowledge of the field, The Handbook of Public Sector Communication is a valuable tool for academics, students, and practitioners in areas of public administration, public management, political communication, strategic and organizational communication, and related fields such as political science, sociology, marketing, journalism, and globalization studies.

Contenu

Notes on Contributors ix

Acknowledgment xvii

Introduction to Public Sector Communication 1
Vilma Luoma-aho and María-José Canel

Part 1 Public Sector Communication and Society 27

Introduction to Part I. Public Sector Communication and Society 27
Michael X. Delli Carpini

1. Public Sector Communication and Democracy 31
   Michael X. Delli Carpini

2. Public Sector Communication and Organizational Legitimacy 45
   Arild Wæraas

3. Trust, Fairness, and Signaling: Studying the Interaction Between Officials and Citizens 59
   Nadine Raaphorst and Steven Van de Walle

4. Transparency and Corruption in the Public Sector 71
   Katerina Tsetsura and Vilma Luomäaho

5. Politics and Policy: Relationships and Functions Within Public Sector Communication 81
   Leanne Glenny

Part II Public Sector Communication, Organizations, Stakeholders, and Employees 97

Introduction to Part II. Public Sector Communication, Organizations, Stakeholders, and Employees 97
Magnus Fredriksson

6. Public Sector Communication and Publicly Valuable Intangible Assets 101
   MariäJosé Canel, Vilma Luomäaho, and Xabier Barandiarán

7. The Influence of Weber and Taylor on Public Sector Organizations' Communication 115
   Jari Vuori, Kaidi Aher, and Marika Kylänen

8. Formal and Functional Social Exchange Relationships in the Public Sector 127
   Ben Farr Wharton, Yvonne Brunetto, and Kate Shacklock

9. How Does the Idea of Co Production Challenge Public Sector Communication? 139
   Sanna Tuurnas

10. Change Communication: Developing the Perspective of Sensemaking and the Perspective of Coworkers 153
    Charlotte Simonsson and Mats Heide

11. Public Sector Communication and Mediatization 167
    Magnus Fredriksson and Josef Pallas

Part III Public Sector Communication and Practices 181

Introduction to Part III. Public Sector Communication and Practices 181
Heidi Houlberg Salomonsen

12. Public Sector Communication and Performance Management: Drawing Inferences from Public Performance Numbers 185
    Asmus Leth Olsen

13. Change Management and Communication in Public Sector Organizations: The Gordian Knot of Complexity, Accountability, and Legitimacy 197
    Helle Kryger Aggerholm and Christa Thomsen

14. Public Sector Organizations and Reputation 215
    Jan Boon and Heidi Houlberg Salomonsen

15. Public Sector Communication: Risk and Crisis Communication 229
    Finn Frandsen and Winni Johansen

16. Public Sector Communication and Strategic Communication Campaigns 245
    Kelly Page Werder

17. Public Sector Communication and NGOs: From Formal Integration to…