Neuroscience and Entrepreneurship Research

Auteur

Víctor Pérez Centeno is Founder, Brain-driven Entrepreneurship Expert, Researcher, and Educator at WNYLE Entrepreneurship Institute, Finland. He also established the Global Network of Brain-driven Entrepreneurship Education (BRANET).

Texte du rabat

This book asserts the emergence of the fourth era of entrepreneurship, based on a brain-driven approach to the study, instruction, and practice of entrepreneurship.

Contenu

PART I: The past and present of entrepreneurship 1 Introduction 2 The three preceding eras PART II: The brain-driven era 3 The fourth era 4 The two engines of the brain's era PART III: Fitting themes and empirical evidence 5 Fitting themes 6 The function of emotions on entrepreneurial decision-making PART IV: The techniques of the future 7 Techniques for recording and assessing brain activity 8 Techniques for mapping brain activity 9 Approaches for entrepreneurial enhancement 10 Techniques for entrepreneurial enhancement PART V: Foreseen disruptions and key implications 11 Foreseen disruptions 12 Key implications PART VI: Research agenda and final thoughts 13 Research and action agenda for the near future 14 Final Thoughts