Principles of Strategic Management

'A tour de force which deserves to become the standard reference in its field. It is contemporary and international in outlook. While comprehensive, it is also accessible and practical. It should prove invaluable, whether to students or managers engaged in issues of strategy.' Jeremy Wilcock, (former Head of Strategic Planning, Reckitt & Colman Global Pharmaceuticals), University of Hull, UK 'This book is an excellent introduction to strategy and planning; it provides a comprehensive review of key concepts and techniques and is written in a concise and engaging style.' Dr. Francesca Mariotti, University of Stirling UK. 'A must have reference for all those who aspire to, or already hold, a business leadership position responsible for re-imagining the business. Morden gives a concise insight to setting and defining strategic direction and goals.' Charles Azzopardi, Hotel Manager, Le Méridien Phoenicia, Malta 'Principles of Strategic Management is a comprehensive text at MBA level, the book coherently and concisely draws upon classic management models and concepts in a refreshing, stimulating and thought provoking manner. An essential text.' Amazon Kindle Store Reviewer

Auteur
Tony Morden is an author and lecturer in strategy and management He is the author of the Ashgate text Principles of Management, which is now available in Chinese language and Arabic editions.

Texte du rabat

Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management. This new edition covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation. It contains new material on leadership and corporate governance, and on the strategic management of time, risk, and performance. Principles of Strategic Management is ideal for use on undergraduate, conversion masters, and MBA courses in business and management. Its reader-friendly approach also makes it suitable for block-release type courses, distance-learning programmes, self-directed study, in-company training, and continuing personal professional development.

Résumé
Provides a comprehensive treatment of the key principles and practices of the strategic management process. This book covers the strategic management process including strategic analysis, formulation, choice and implementation, and covers topics such as business environment, leadership, governance, enterprise management, time management, and more.

Contenu
Introduction and Book Plan; 1: The Strategic Management Concept; 1: Concepts and Techniques of Strategic Analysis; 2: Corporate Appraisal; 3: Financial Appraisal; 4: Sources of Competitive or Comparative Advantage, Resource Management, Capability, Value Generation, and Critical Success Factors; 5: Competitive Analysis; 6: Environmental Analysis; 2: Business Planning, Risk Assessment, Forecasting, the Strategic Management of Time, and Crisis Management; 7: The Strategic Management of Time; 8: Risk Assessment; 9: Business Planning and Forecasting; 10: Crisis Management; 3: Strategy Formulation, Leadership, Governance, Strategic Decision-Making, and Performance Evaluation; 11: The Concepts of Mission, Objective and Strategy; 12: Business Ethics, Environmentalism, and Social Responsibility; 13: Financial Strategy and Management; 14: Strategy Formulation, Governance, and Strategic Decision-Making; 15: Planning Style and Strategy; 16: Performance Evaluation, Performance Management, and Excellence; 17: Leadership and Strategy; 4: Strategy Choice and Implementation; 18: Structure, Architecture, Culture, and Supply Chain Management; 19: The Strategic Management of Knowledge, Technology, and Innovation; 20: Core Competencies; 21: Resource Stretch and Leverage; 22: Competition Strategy; 23: Volume and Cost-Based Strategies; 24: Differentiated, Focus, and Niche Strategies; 25: Brands, Reputation, and Corporate Identity; 26: Product-Market Development Strategies; 27: Business Development Strategies and Strategic Alliances; 28: International Business Strategy