The Public Value Blueprint

In today's rapidly changing media landscape, Public Service Media (PSM) stands as a beacon of trust, credibility, and quality. As technological advancements reshape communication, PSM must adapt to new formats while tackling the challenges and threats that arise. This edited volume explores the vital role of PSM in an evolving media ecosystem, focusing on reinforcing trust and highlighting its indispensable features.

Divided into three distinct sections, this book offers a comprehensive exploration of the challenges and discussions surrounding PSM. The first section delves into the corporate culture, governance systems, and public service values that define PSM as a trustworthy institution. The second section focuses on innovation, collaboration, and new approaches within the digital sphere. The final section sheds light on the impact of technology on PSM, including AI, algorithm-based technologies, and the game-changing potential of 5G.

Drawing on the expertise of 40 academics from 20 universities across a dozen countries, this volume presents a proactive and confidence-driven perspective, reaffirming the purpose and legitimacy of PSM in a democratic, informed society. As such it will be of use to students and scholars interested in political science, communication, media, public administration, and policy studies.

Offers a holistic vision of media trustworthiness Analyzes the relationship between deontology, communication trends, and the role of technology in media Approaches public service media from a proactive and confidence-driven perspective

Auteur

Martín Vaz-Álvarez is a post-doctoral researcher at the Department of Communication of the Universitat Pompeu Fabra (UPF) in Barcelona, Spain; and a member of MEDIUM Research Group (UPF) and the Novos Medios Research Group of the Universidade de Santiago de Compostela. His main research lines include the study of European Public Service Media, particularly in matters of innovation, Artificial Intelligence, and the overall adaptation of PSM to new digital scenarios. He also serves as subdirector of innovation at the Chair RTVE-USC for the study of European Public Service Media.

Miguel Túñez is Full Professor at the Department of Communication Sciences of the Universidade de Santiago de Compostela (Spain) and Professor Honoris Causa at the Universidad Técnica Particular de Loja (Ecuador) since 2020. The study of corporate communication and Public Service Media are among his main research lines. His research experience is backed up by over 150 scientific contributions, among papers, books and chapter books, and presented 130 communications in national and international conferences.

Ana Gabriela Frazão-Nogueira is an Assistant Professor at Faculty of Human and Social Sciences at Fernando Pessoa University (Portugal). She received her PhD in Audiovisual and Journalism from the University of Santiago de Compostela (Spain). Her research interests include infographics, content design, visual journalism, immersive journalism, media communication, journalistic genre, journalistic format, information perception, cognition, hypermedia, information continuity, information accessibility, and artificial intelligence

Contenu

Introduction -True-News & Public Service Values.- Corporate codes & transparency in.- Innovation, Outreach & Digital Strategies.- How can technology help build a trustworthy PSM.