Marketing Manager as a Team Leader and New Product Marketing

Auteur

Syed Salman Qadri is PhD Scholar at Department of Business Administration, Greenwich university, Karachi, Pakistan. His research interests are Marketing, Emerging Markets, Brands and Consumer Behaviour. He is good at qualitative as well as quantitative research methods. He has published few papers in Scopus indexed journals and presented papers in international conferences, he has conducted sessions as a guest speaker of entrepreneurship& marketing topics, qadrino1@gmail.com and ssq633@yahoo.com

Texte du rabat

Scientific Essay from the year 2022 in the subject Business economics - Business Management, Corporate Governance, grade: A*, , language: English, abstract: This paper deals with the following questions: What are the challenges that the marketing manager poses as team leader in the market while embracing/ introducing a new product? What kind of marketing team drives them to defeat these difficulties? Through this research, people who want to start a career as a marketing manager, or team leader, have been given the task of promoting a new product to the market. People know what they can do to help their team leader to market the new product. This research is limited to Karachi city, but it can be expanded to other cities of Pakistan. The objective of any organization or business associations is to develop the business of the now and then, and because of which various methodologies are framed, make new thoughts, ideas and procedures. The assignment of promoting/market new products is to develop the business is likewise examined, the main obligation of this leader/ manager has a place with the marketing manager as a team leader. The team leader or marketing manager give these objectives to stay aware of the old business and market the new products to make more business for organizations and creates various techniques to arrive at this target. But as a manager/team leader puts his marketing force first. This content analysis is an observational research method that is used to evaluate systematically the symbolic content of all forms of recorded communications. These communications can be analysed at many levels (image, word, roles, and so on), this manner making a domain of research opportunities.