10X Is Easier Than 2X

Auteur
Dr. Benjamin Hardy is an organizational psychologist whose books have sold millions of copies worldwide. Among those are the trilogy of entrepreneurial strategy booksWho Not How, The Gap and the Gain, and *10x is Easier than 2x*which he co-authored with Dan Sullivan. Dr. Hardy helps leaders and organizations achieve impossible goals. He and his wife, Lauren, live in Orlando, Florida, with their seven children.

Résumé
Expanding upon one of his high-level foundational teachings: Strategic Coach co-founder Dan Sullivan explains why achieving 10X growth is easier than going for 2X growth.