Brand and Myth

Brand and Myth

A Cultural-Philosophical Consideration

Brands reflect the desires of the modern individual. In Nike, it's the hope of achieving success by simply doing it; in a Mercedes, it's the pursuit of status; and in a MasterCard, it encapsulates the longing for those moments that cannot be bought with money (but for which you still need money). The list can go on for a long time. Despite the fact that these brand messages are understood across various cultures, they have played a secondary role in cultural-philosophical debates. To professional thinkers, brands appear, at best, as banal and, at worst, as instruments in a malign illusionary context. They are seen as expressions of capitalism, something to be viewed critically, and thus rejected. From a more neutral standpoint, the engagement with brands is understood as a subject of business administration, marketing, and design, and therefore considered outside of one's own area of expertise.

How are brands created What defines brands Brands and Myth

Contenu

Brand and Myth: A Cultural-Philosophical Consideration.- Apple: Magic Devices.- McDonald's: A Glorious Name.- Huawei: The Promise of China.- Barack Obama: Back to the Future.- Fridays For Future: True Authenticity.- BP: This Side of Good and Evil.- Opel: Who Are We?- Beyond Meat: What We Should Eat.- BOY LONDON: The Logo is the Brand.- Bored Apes & Co: NFT as Brand.- Literature.- Films.- Websites and Internet Resources.