The Wellness Asset

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Does this sound familiar? · You have been barely surviving for months on end. · You are trying hard to get your great talent back to work. · You want to innovate to ensure the long-term success of your hotel. But... · You are unsure where to start. · You are worried about making costly investment mistakes. · You can't wait years for results. Hospitality is at a crossroads. The old business model is broken, and the hoteliers of the future know this. They aren't sitting around waiting for the clock to turn back - they are seizing this opportunity. Whilst some brands are struggling, others are finding new ways to do what they've always done: serve their customers. If you think of wellness as an amenity or not a significant revenue-generating area of your business, global wellness expert, Sonal Uberoi, will shift your mindset and unlock its potential. Sonal Uberoi has transformed leading hotels through wellness. In this book, she shares her ESSENCE model, which takes you from assessing potential ideas to implementing and honing your offering to give your guests an experience so good they will do your marketing for you - in months, not years. If you're ready to build an offering so strong that your guests regularly return and profits stay healthy no matter what, you're ready to capitalise on your wellness asset...