The Business of Coaching

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Business coaching is a global and rapidly expanding sector worth $5 billion. Between 2019-22, the industry grew by 54%. With an increasing number of professionals entering the coaching sector, this book is a timely guide for anyone who is already a coach or is considering becoming one, and wants to ensure that they will be successful in it. Written by a Master Coach, the book sets out the building blocks of an impactful coaching business that will make a genuine difference to your clients - from understanding and embracing coaching, building your model, developing a code of ethics and accountability, to the engagement framework. It uses data from qualitative research on seasoned coaches and those at an earlier stage in their career, and highlights the significant impact these coaches bring to their clients. Ultimately, the author argues that business and leadership coaching, when at best, is a craft of passion, and those who succeed in this sector must reflect on the very essence of the coach-client experience.