The Dip

Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference and acting on it. According to marketing guru and best-selling author Seth Godin, what sets successful entrepreneurs (and pop stars and weight lifters and car salesmen) apart from everyone else is their ability to give up on Cul-de-Sacs while staying motivated in Dips. Winners quit fast, quit often and quit without guilt - until they commit to beating the right Dip for the right reasons. You'll never be number one at anything without picking your shots very carefully. "The Dip" is a short, entertaining book that helps you do just that. It will forever alter the way you think about success.

Informationen zum Autor Seth Godin has walked this walk. He's started successful companies, taught millions of people and left his mark on our creative culture. He is the author of 19 international bestsellers translated into more than 35 languages, including Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing . He writes daily at Seths.blog, which is one of the most popular blogs in the world. He's also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. Klappentext From the author of "Purple Cow" comes this book that helps identify when to quit and when to stick. Winners quit fast, often and without guilt until they commit to beating the right dip for the right reasons. Zusammenfassung Know when to leave your job or relationship and when to stick at it. For fans of The Tipping Point and The Long Tail.

Préface
Know when to leave your job or relationship and when to stick at it. For fans of The Tipping Point and The Long Tail.

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From the author of "Purple Cow" comes this book that helps identify when to quit and when to stick. Winners quit fast, often and without guilt until they commit to beating the right dip for the right reasons.