Decoding CEO-Speak

Auteur

By Russell Craig and Joel Amernic

Texte du rabat

Decoding CEO-Speak monitors the written and oral language of CEOs to reveal its manipulative, enlightening, frustrating, inspiring, and disturbing characteristics.

Contenu

List of Exhibits
Foreword

1. Introduction
2. Tone at the Top
3. Ethicality
4. Reputation
5. Deception
6. Safety Culture
7. Twitter
8. Tweets as Propaganda
9. Accounting-speak
10. Autobiographical Vignettes
11. Narcissism and Hubris
12. Monitoring CEO-speak
    Epilogue: Pandemic