Mediated Mormons

Auteur

Rosemary Avance is assistant professor of media and strategic communications at Oklahoma State University.

Texte du rabat

"In the early- to mid-2010s, Mitt Romney's presidential candidacy, the hit Broadway musical The Book of Mormon, and the Church of Jesus Christ of Latter-day Saints' "I am a Mormon" media campaign brought critical media attention to Mormonism. In this first lengthy treatment of Mormon identities as they intersect with their religious institution, the Internet, and modernity during the so-called "Mormon Moment, Rosemary Avance explores how members of the LDS faith challenged traditional notions of what it means to be Mormon, thus taking back control of their own public narratives. Mediated Mormons uses a case-study approach to consider various iterations of Mormon identity as presented by church authorities, faithful members, the secular media, and heterodox and former LDS adherents. These often-conflicting perspectives challenge traditional models of authority in the LDS context, dismantling a monolithic view of Mormons and offering a window into processes of social activism and institutional change in the internet era"--