Psychological Processes in Social Media

Incorporating relevant theory and research from psychology (social, cognitive, clinical, developmental, and personality), mass communication, and media studies, Psychological Processes in Social Media: Why We Click examines both the positive and negative psychological impact of social media use. The book covers a broad range of topics such as research methods, social influence and the viral spread of information, the use of social media in political movements, prosocial behavior, trolling and cyberbullying, friendship and romantic relationships, and much more. Emphasizing the integration of theory and application throughout, Psychological Processes in Social Media: Why We Click offers an illuminating look at the psychological implications and processes around the use of social media.

• Each chapter starts with a contemporary real-world example illustrating the main point of the chapter
• Integrates research from the psychological sciences, mass communication and media studies
• Explores emotional contagion, memes, misinformation, aggression, social identity, and relationships
• Includes sections on gender differences in social media use
• Highlights the positive and negative psychological impact of social media use
• Cultural differences in social media use featured as a cross-cutting theme in the book

Auteur

Dr. Rosanna E. Guadagno teaches and researches psychology and information systems at the University of Oulu, Finland. For over 20 years, she has studied the intersection of social influence and persuasion in mediated contexts; psychological processes in social media, video games, and virtual environments; and gender roles and other individual differences. She previously taught at Stanford University and other US Universities.

Texte du rabat

Psychological Processes in Social Media: Why We Click examines both the positive and negative psychological aspects of social media usage. The book covers a broad range of topics, such as research methods, social influence, power and the use of social media in political movements, prosocial behavior, trolling and cyberbullying, friendship, romantic relationships, and much more. Emphasizing the marriage of theory and application throughout, the book offers an illuminating look at the psychological implications and processes surrounding the use of social media.

Contenu

1. Introduction to Social Media 2. The Self in Social Media 3. Personality in Social Media 4. Gender and Cultural Considerations in Social Media 5. Social Influence and Persuasion Processes in Social Media 6. Virality and Emotional Contagion in Social Media 7. Romantic Relationships on Social Media 8. Anti-Social Behavior on Social Media 9. Social Media and Well-Being