The Purpose of Purpose

Auteur

Founder and Chief Strategy Officer of marketing agency Church+State and host and executive producer of the podcast The Coup, Ron Tite has been an award-winning creative director for some of the world's most respected brands. He co-authored Everyone's an Artist (or At Least They Should Be), wrote Think Do Say, wrote the stage play The Canadian Baby Bonus, has written for television, penned a children's book, and hosted the award-winning comedy show Monkey Toast. Ron speaks on creativity, innovation, and corporate strategy to leading organizations all over the world.

Texte du rabat

Ron Tite brings his expertise to the forefront, challenging conventional ideas about corporate purpose, and looking at why so many organizations get it wrong. With engaging case studies from General Motors to Lego, Tite helps leaders understand, define, and implement purpose in a way that truly drives growth.