Rohit Bhargava has dedicated his career to bringing
more humanity back to business. He is the best selling author of six books on
marketing, innovation and leadership and has been invited to speak at more than
500 events in 32 countries. Rohit is the founder of the Non-Obvious company,
frequently advises some of the world’s largest brands and has been featured in
Fast Company, GQ and the New York Times. He lives in Washington DC with his
wife and two boys, loves the Olympics and believes in listening before
speaking.

Henry Coutinho-Mason runs TrendWatching’s global
activities on a daily basis and is a sought-after keynote speaker. In the past
three years, he has given over 50 keynote presentations in more than 25
countries across six continents. He is regularly quoted as a trend expert,
including in the Financial Times, The New York Times, Fast Company and The
Economist; as well as appearing on television networks such as CNBC, the BBC
and Al Jazeera. In a past life, he was a qualified accountant and is
responsible for introducing “flawsome” into the business lexicon. 

Texte du rabat

This is a handbook for visionaries. Making outlandish predictions about the future is easy. Predicting the future normal is far harder. For the past decade, Rohit Bhargava and Henry Coutinho-Masonhave been on the front lines of exploring the global forces shaping our futurenormal through their work independently leading two of the most successfultrend consultancies in the world: TrendWatching and the Non-Obvious Company. From donning full body haptic suits to sampling cultivatedmeat, their work has taken them into cutting-edge labs, private testingfacilities, and invite-only showcases across the world. Now for the first time,they are teaming up to share a uniquely eye-opening vision of the future unlikeany other. Across thirty fast-moving chapters, The Future Normalspotlights dozens of ideas and instigators who are changing the world. Frombiophilic skyscrapers to generative AI, these stories offer an optimistic yetdeeply human view of the next decade. Along the way, we also tackle some of thebiggest ethical and societal questions raised by all this progress. In this book, youâEUR(TM)ll read about the ideas and instigatorsthat are bringing about new ways to satisfy our fundamental needs and wants,changing not just their industries but also transforming our wider culture andsociety. These are the stories of the future normal, and they arecoming sooner than you think. For anyone looking to get ready, this book willempower you to seize the opportunities that lie ahead in this crucial decade.Â

Résumé



NEXT BIG IDEA BOOK CLUB 2023 MUST READ BOOK
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INDEPENDENT PUBLISHER BOOK AWARDS - GOLD MEDAL WINNER

This is a handbook for visionaries.
Making outlandish predictions about the future is easy. Predicting the future normal is far harder.

For the past decade, Rohit Bhargava and Henry Coutinho-Mason have been on the front lines of exploring the global forces shaping our future normal through their work independently leading two of the most successful trend consultancies in the world: TrendWatching and the Non-Obvious Company.

From donning full body haptic suits to sampling cultivated meat, their work has taken them into cutting-edge labs, private testing facilities, and invite-only showcases across the world. Now for the first time, they are teaming up to share a uniquely eye-opening vision of the future unlike any other.

Across thirty fast-moving chapters, The Future Normal spotlights dozens of ideas and instigators who are changing the world. From biophilic skyscrapers to generative AI, these stories offer an optimistic yet deeply human view of the next decade. Along the way, we also tackle some of the biggest ethical and societal questions raised by all this progress.

In this book, you’ll read about the ideas and instigators that are bringing about new ways to satisfy our fundamental needs and wants, changing not just their industries but also transforming our wider culture and society.

These are the stories of the future normal, and they are coming sooner than you think. For anyone looking to get ready, this book will empower you to seize the opportunities that lie ahead in this crucial decade. 