A Whack on the Side of the Head

Préface
With over 635,000 copies sold throughout the book's history and now updated for the final time with 40% new content, A Whack on the Side of the Head will continue to spark creativity in readers' minds for generations to come.

Auteur

Roger von Oech’s products and seminars have enhanced the creativity of many millions around the world. His clients have ranged from Apple, NASA, and Google to Disney, Visa, and Sony. He is the author of four books on creativity, and the popular Creative Whack Pack. He’s also the inventor/designer of the Ball of Whacks line of geometric toys. He earned his PhD from Stanford in the History of Ideas. He lives with his wife, Wendy, near Palo Alto, California.

Texte du rabat

The hugely bestselling creativity classic with “lasting appeal,” A Whack on the Side of the Head is now available in an updated and revised edition, inspiring readers to unlock their creative thinking with thought-provoking examples, famous historical anecdotes, mind-bending puzzles, and so much more (New York Times)!

For more than four decades, A Whack on the Side of the Head has been a consistent leader in stimulating creativity and innovation. Translated into over twenty languages, Roger von Oech’s bestselling classic is back—and better than ever! Completely revised, enlarged, and supercharged with new ideas, this definitive edition offers more stories and exercises to bring its famous innovation boosters to a new generation.

• Learn how to overcome the ten biggest mental locks and unleash your full creative potential.
• Use the four roles of the creative process—Explorer, Artist, Judge, and Warrior—to generate and apply new ideas.
• Exploit the power of discontinuity, constraints, and “playing the Wise Fool” to find the “second right answer”!

Résumé

Over the years, A WHACK ON THE SIDE OF THE HEAD has been praised by business people, educators, scientists, homemakers, artists, youth leaders, and many more. The book has been stimulating creativity in millions of readers, translated into eleven languages, and used in seminars around the world.

Now Roger von Oech's fully illustrated and updated volume is filled with even more provocative puzzles, anecdotes, exercises, metaphors, cartoons, questions, quotations, stories, and tips designed to systematically break through your mental blocks and unlock your mind for creative thinking. This new edition will attract an entire new generation of readers with updated and mind-stretching material.