Fundraising and Nonprofit Marketing

Auteur

Roger Bennett is a Professor of Marketing at Kingston University, UK.

Texte du rabat

provides a concise introduction to the latest research in the fundraising and nonprofit marketing field.

Contenu

1 1. Introduction 2. Frameworks and foundations 3. Fundraising in theory and practice 4. Fundraising today and tomorrow 5. Conclusion, reflections, and opportunities for future research