Market of One

Auteur

Robin Bonn is the CEO of Co: definery, a specialist consulting and coaching business that helps agencies create their own 'Market of One' - enabling them to accelerate growth, command a premium and attract the best talent in the market.

He's worked with many of the world's best-known agencies - from indies like AnalogFolk, Stink Studios and MSQ, to network agencies including DDB, UM, McCann and MullenLowe. Robin also hosts The Immortal Life of Agencies - the podcast that adds a bit more positivity around the business of running an agency.

A 25-year veteran of the agency space, he's also a Marketing Week columnist, the co-chair of BIMA's Future Growth Council and a mentor for SheSays, supporting women and non-binary people in the creative industries.

Texte du rabat

The agency market isn't oversupplied, it's just under-differentiated.

A five-part manifesto for lasting change, Market of One describes how to create a future-proofed, high margin agency business. By breaking the unwritten rules of positioning, culture and sales, you can inspire your people, attract your ideal clients and be the envy of your competitors.

Consultant, executive coach and speaker, Marketing Week columnist and CEO of Co: definery, Robin Bonn combines his customary wisdom and humour to inspire agency leaders to transform from embattled and exhausted, to empowered and fulfilled.

This step-by-step guide is essential reading for the leaders of agencies of all sizes, disciplines and geographies. It's your opportunity to take responsibility for the future of your business, its performance and your people.