Strategy Maps

Shows individual investors how they can reap the benefits of technical analysis. This guide introduces them to trend lines and channels, chart patterns, key indicators, and much more. It takes the reader step-by-step through the process of analyzing a security and making buy, sell, or stay-out decisions.

Auteur

Robert S. Kaplan is the Marvin Bower Professor of Leadership Development at Harvard Business School.

David P. Norton serves as a Director with the Balanced Scorecard Collaborative.

Texte du rabat

The authors of "The Balanced Scorecard" and "The Strategy-Focused Organization" present a blueprint any organization can follow to align processes, people, and information technology for superior performance.

Résumé
Takes readers to the next level of precision in strategy implementation. This title offers a visual cause-and-effect explanation of what's working and what doesn't in a way that everyone in the company can understand. It helps get the organization involved in strategy.

Contenu
1 Introduction; 2 Strategy Maps; 3 Operations Management Processes; 4 Customer Management; 5 Innovation Processes; 6 Managing Regulatory and Societal Processes; 7 Aligning Intangible Assets to Enterprise Strategy; 8 Human Capital Readiness; 9 Information Capital Readiness; 10 Organization Capital; 11 Customizing Your Strategy Map to Your Strategy; 12 Planning the Campaign