Microeconomics and Behavior: 2024 Release ISE

Auteur

Professor Heffetz received his B.A. in physics and philosophy from Tel Aviv University in 1999 and his Ph.D. in economics from Princeton University in 2005. He is an Associate Professor of Economics at the Samuel Curtis Johnson Graduate School of Management at Cornell University, where he has taught since 2005. Bringing the real world into the classroom, Professor Heffetz has created a unique macroeconomics course that introduces basic concepts and tools from economic theory and applies them to current news and global events. His popular classes are taken by hundreds of students every year, on the Cornell Ithaca campus and, via live videoconferencing, in dozens of cities across the U.S., Canada, and beyond. Professor Heffetz s research studies the social and cultural aspects of economic behavior, focusing on the mechanisms that drive consumers choices and on the links between economic choices, individual well-being, and policymaking. He has published scholarly work on household consumption patterns, individual economic decision making, and survey methodology and measurement. He was a visiting researcher at the Bank of Israel during 2011, is currently a Faculty Research Fellow at the National Bureau of Economic Research (NBER), and serves on the editorial board of Social Choice and Welfare.

Texte du rabat

Robert Frank's Microeconomics and Behavior covers microeconomic topics while exploring the relationship between economic analysis and human behavior. Written in a way that is intellectually challenging, but also accessible and engaging to students. Earlier revisions of Microeconomics and Behavior focused on updating its examples and enriching its set of learning aids. This 2024 release marks a departure from that pattern. Although the author has long believed that the economic decisions that govern energy use have been a fruitful way to introduce basic microeconomic concepts, these received only limited attention in earlier editions. Now, with the climate crisis having become the defining issue of our era, the author has focused more intensively on how basic microeconomic concepts can help students think more clearly about, and respond more effectively to, the climate challenges we face. Core analytical tools are embedded in a diverse collection of examples and applications to illuminate the power and versatility of the economic way of thinking. Students are encouraged to become Economic Naturalists who see ordinary existence in a sharp new light.

Contenu

PART 1: INTRODUCTION
1 Thinking Like an Economist
2 Supply and Demand

PART 2: THE THEORY OF CONSUMER BEHAVIOR
3 Rational Consumer Choice
4 Individual and Market Demand
5 Applications of Rational Choice and Demand Theories
6 The Economics of Information and Choice under Uncertainty
7 Departures from Standard Rational Choice Models (With and Without Regret)

PART 3: THE THEORY OF FIRM AND MARKET STRUCTURE
8 Production
9 Costs
10 Perfect Competition
11 Monopoly
12 A Game-Theoretic Approach to Strategic Behavior
13 Oligopoly and Monopolistic Competition

PART 4: FACTOR MARKETS
14 Labor
15 Capital

PART 5: GENERAL EQUILIBRIUM AND WELFARE
16 Externalities, Property Rights, and the Coase Theorem
17 General Equilibrium and Market Efficiency
18 Government