Marketing Strategy and Growth of Youth-owned Businesses during the COVID-19-Pandemic

Texte du rabat

Bachelor Thesis from the year 2021 in the subject Business economics - Company formation, Business Plans, , language: English, abstract: This study aimed to determine the level of effectiveness of the marketing strategies used and growth of the youth-owned business during the COVID-19 pandemic, which data was gathered through an online survey questionnaire and was analyzed using the mean and non-parametric tools.

To help the youths in sustaining their businesses and help elevate the unemployment rate of the country, this study provides recommendations to the authorities to strengthen the youth entrepreneurship in the Philippines.

Recently, Young entrepreneurs are among the hardest hit during the COVID-19 crisis. Lockdown and social distancing, reduced demand, disrupted supply chains and other challenges have forced many to close their business. Others are only just surviving. International surveys suggest that nearly 90% of young entrepreneurs report a negative impact on their business, including reduced customer demand, supply chain disruptions, and distribution disruptions. About one-quarter of those surveyed reported that they have stopped their business completely.