Environmental Communication. Second Edition

Here is an essential guide for communicating complex information to groups not familiar with scientific material. It addresses the entire process, from message planning, audience analysis and media relations to public speaking.

Environmental professionals can no longer simply publish research in technical journals. Informing the public is now a critical part of the job. Environmental Communication demonstrates, step by step, how it's done, and is an essential guide for communicating complex information to groups not familiar with scientific material. It addresses the entire communications process, from message planning, audience analysis and media relations to public speaking - skills a good communicator must master for effective public dialogue. Environmental Communication provides all the knowledge and tools you need to reach your target audience in a persuasive and highly professional manner.

"This book will certainly help produce the skills for environmental communications sorely needed for industry, government and non-profit groups as well as an informed public". Sol P. Baltimore , Director, Environmental Communications and Adjunct faculty, Hazardous Waste management program, Department of Chemical Engineering, College of Engineering, Wayne State University, Detroit, Michigan.

"All environmental education professionals agree that the practice of good communications is essential for the success of any program. This book provides practical skills for this concern" . Ju Chou , Associate Professor, Graduate Institute of Environmental Education National Taiwan Normal University Taipei, Taiwan

A revised edition on environmental communication focusing on providing the environmental professional with knowledge and tools One-of-a-kind primer for all those who need to communicate with the public about environmental matters Providing a summary of important communication principles, advice on dealing with the mass media, explaining risks, planning effective communication campaigns, communicating across cultures, managing conflict and numerous skill-building and other practical exercises

Contenu
Principles of Environmental Communication.- Understanding the World Around Us.- Communicating About the Environment.- Developing Your Environmental Literacy.- Investigating Environmental Issues.- Communication Planning.- Planning Environmental Communications.- Analyzing Your Audience.- Evaluating Your Messages' Effects.- Characterizing the Mass Media.- Highlighting Useful Media.- Skills Building and Practical Applications.- Grouping Together Well.- Differing Ways of Thinking and Doing.- Communicating Across Cultures.- Speaking to an Audience.- Communicating Without Words.- Using Visual Aids.- Dealing with the News Media.- Managing Conflict.- Communicating About Risk.- Learning from Marketing and Public Relations.- Walking the Talk of Green Business and Sustainability.