Blue Ocean Shift

The indispensable follow-up to the over 3.6 million copy bestselling Blue Ocean Strategy.

Informationen zum Autor Renee Mauborgne is a Professor of Strategy at INSEAD and one of the authors of the bestselling business classic Blue Ocean Strategy . She is among the world's top management gurus and serves as an advisor to multinational corporations, governments and institutions around the world. W. Chan Kim is a Professor of Strategy at INSEAD and the one of the authors of the bestselling business classic Blue Ocean Strategy . He is among the world's top management gurus and serves as an advisor to multinational corporations, governments and institutions around the world. Klappentext The indispensable follow-up to the over 3.6 million copy bestselling Blue Ocean Strategy. Zusammenfassung The indispensable follow-up to the over 3.6 million copy bestselling Blue Ocean Strategy. Inhaltsverzeichnis Section - i: Preface Unit - 1: PART ONE: Blue Ocean Shift Chapter - 1: Reach Beyond the Best Chapter - 2: The Fundamentals of Market-Creating Strategy Chapter - 3: The Mind of a Blue Ocean Strategist Chapter - 4: Humanness, Confidence, and Creative Competence Unit - 2: PART TWO: The Five Steps to Making a Blue Ocean Shift Unit - 2.1: Step One: Get Started Chapter - 5: Choosing the Right Place to Start Chapter - 6: Constructing the Right Blue Ocean Team Unit - 2.2: Step Two: Understand Where You Are Now Chapter - 7: Getting Clear About the Current State of Play Unit - 2.3: Step Three: Imagine Where You Could Be Chapter - 8: Uncovering the Hidden Pain Points That Limit the Size of Your Industry Chapter - 9: Discovering an Ocean of Noncustomers Unit - 2.4: Step Four: Find How You Get There Chapter - 10: Reconstructing Market Boundaries-Systematically Chapter - 11: Developing Alternative Blue Ocean Opportunities Unit - 2.5: Step Five: Make Your Move Chapter - 12: Selecting Your Blue Ocean Move and Conducting Rapid Market Tests Chapter - 13: Finalizing and Launching Your Blue Ocean Move Section - ii: Epilogue: A National Blue Ocean Shift in Action Section - iii: Notes Acknowledgements - iv: Acknowledgments Section - v: Bibliography Index - vi: Index Section - vii: About the Authors...

Auteur
Renee Mauborgne is a Professor of Strategy at INSEAD and one of the authors of the bestselling business classic Blue Ocean Strategy. She is among the world's top management gurus and serves as an advisor to multinational corporations, governments and institutions around the world. W. Chan Kim is a Professor of Strategy at INSEAD and the one of the authors of the bestselling business classic Blue Ocean Strategy. He is among the world's top management gurus and serves as an advisor to multinational corporations, governments and institutions around the world.

Texte du rabat
The indispensable follow-up to the over 3.6 million copy bestselling Blue Ocean Strategy.

Résumé
The indispensable follow-up to the over 3.6 million copy bestselling Blue Ocean Strategy.

Contenu

Section - i: Preface Unit - 1: PART ONE: Blue Ocean Shift Chapter - 1: Reach Beyond the Best Chapter - 2: The Fundamentals of Market-Creating Strategy Chapter - 3: The Mind of a Blue Ocean Strategist Chapter - 4: Humanness, Confidence, and Creative Competence Unit - 2: PART TWO: The Five Steps to Making a Blue Ocean Shift Unit - 2.1: Step One: Get Started Chapter - 5: Choosing the Right Place to Start Chapter - 6: Constructing the Right Blue Ocean Team Unit - 2.2: Step Two: Understand Where You Are Now Chapter - 7: Getting Clear About the Current State of Play Unit - 2.3: Step Three: Imagine Where You Could Be Chapter - 8: Uncovering the Hidden Pain Points That Limit the Size of Your Industry Chapter - 9: Discovering an Ocean of Noncustomers Unit - 2.4: Step Four: Find How You Get There Chapter - 10: Reconstructing Market Boundaries-Systematically Chapter - 11: Developing Alternative Blue Ocean Opportunities Unit - 2.5: Step Five: Make Your Move Chapter - 12: Selecting Your Blue Ocean Move and Conducting Rapid Market Tests Chapter - 13: Finalizing and Launching Your Blue Ocean Move Section - ii: Epilogue: A National Blue Ocean Shift in Action Section - iii: Notes Acknowledgements - iv: Acknowledgments Section - v: Bibliography Index - vi: Index Section - vii: About the Authors