Inclusive Design

Auteur

Rama Gheerawo is Director of The Helen Hamlyn Centre for Design at the Royal College of Art, UK. He won a Design Week 'Hall of Fame' award in 2019 and was named a 2018 Creative Leader by Creative Review alongside Paul Smith and Björk. He is a serial innovator in the fields of Inclusive Design, Design Thinking and Creative Leadership having led over 100 projects working internationally with governments, business, academia and the third sector with partners such as Samsung, AgeUK and Panasonic. Rama advises awards, universities and organisations such as the UK Design Council, the Design Management Institute, The Bhavan Institute for Indian Culture and the RSA Decolonising Design Initiative. He has been a Visiting Professor in Denmark and Poland.

Résumé

Socially inclusive approaches are an increasingly important part of twenty-first century design. Inclusive design was first defined by the Helen Hamlyn Centre for Design in 1994 and enshrines a people centred approach at the heart of its practice, accounting for all aspects of human diversity. It encourages designers to ensure that their ideas include the widest number of people in their work and carries an increasingly important message to today's innovators. Most of us are excluded in some way by mainstream design, typically by age and ability, but also by gender, race, geography, or economics. This book clearly and engagingly tells how inclusive design has grown from its inception to become a global idea, examining the characters, milestones, decisions and challenges along the way. As the world grows a social conscience and sees the need to be abjectly more inclusive, the author sets out the aspirations and the capabilities of inclusive design, as well as its application by governments, companies, individuals and the public sector today.

It discusses how inclusive design can and should be linked to sustainable practice, questions who is excluded and why, sets out common misconceptions regarding inclusivity and explains how to engage with people in meaningful, respectful and valuable ways. The book also demonstrates that design can have impact beyond the simple focus on aesthetic practice and function - a common misconception about design over the decades. It includes a wide range of international case studies which illustrate innovative methods, successes and failures in inclusive design, and concludes with a section which offers practical advice on how to be an inclusive designer.