Fashion in the Metaverse

• Zeitgemäße Einführung in die Auswirkungen des Metaversums auf die Modeindustrie • Enthält Interviews mit Kreativen aus der virtuellen Wirtschaft und Avatar-Schöpfer*innen, die in der Modebranche tätig sind • Ein Blick in die Zukunft der Mode Dieses Buch untersucht die Entwicklung in der Mode, in der technologische Innovationen Designer*innen, Marken und Verbraucher*innen dazu inspirieren, über konventionelle Kleidung in der realen Welt hinauszudenken und neue Beziehungen zu digitalen Kleidungsstücken in virtuellen 3D-Räumen herzustellen.

Préface
An essential, timely, non-technical, illustrated introduction to the ever-increasing impact of the metaverse on the fashion industry

Auteur
Bradley Quinn is a writer, academic and fashion industry strategist with expertise in wearable technology and emerging trends. He is the author of numerous books among them Techno Fashion, Design Futures, Fashion Futures, The Fashion of Architecture and Textile Visionaries.

Texte du rabat

This book examines a significant moment in fashion's evolution when technological innovations are inspiring designers, brands and consumers to think beyond conventional clothing in the real world and to forge fresh relationships with digital garments within 3-D virtual spaces. It shows how these spaces, which are largely driven by augmented reality, virtual reality, mixed reality and blockchain, enable users to interact with digital avatars and each other.

For many the prospect of employing new technologies is as terrifying as it is exciting. Fashion in the Metaverse aims to demystify these advanced technologies, while also delving into the uncertainties and impact of others such as AI, NFTs and Web3.

Interviews with pioneers working in the industry provide further insights in to the creation of virtual garments, the rise and operation of the virtual economy and business in the metaverse, and the role of avatars as digital embodiments of self-expression and identity.

The book concludes with a look to fashion's future, and explores the ways fashion will evolve with the metaverse, to transcend boundaries and encompass a range of influences, expressions and experiences as fashion breathes its creative spirit into virtual worlds.

Résumé
An essential, timely, richly illustrated introduction to the ever-evolving relationship between fashion and the immersive worlds of the metaverse.