Public Relations Management in Africa Volume 1

This two-part volume examines current pedagogical modules, research directions and other emerging issues in public relations and communication management in Africa. In comparison to its Western and Asian counterparts, the literature on public relations management in Africa is limited, and much of it is examined through the lenses of Western philosophies and pedagogies that do not generally resonate with Africa's socioeconomic, political, and cultural contexts. This book aims to change that.
Through analyzing the organizational dynamic, Volume 1 brings together contributors from across Africa to provide valuable insights into how public relations contributes to organizational effectiveness on the continent. Chapters discussed include a review of public relations research in Africa, the role of the African CEO as a public relations activist, the use of social and digital media in public relations, the measurement and evaluation of communication programs, and the implications of the fourth industrial revolution on public relations practice in Africa. Providing important pathways and overviews of public relations management in Africa, this volume not only highlights current practices but offers insights into the future of the practice within its evolving global landscape.

This book presents milestones in the development of the body of knowledge on public relations in Africa This book provides insights into the public relations practice in major markets on the continent It's both an educational resource and a training tool for public relations students in Africa and elsewhere

Auteur

Albert A. Anani-Bossman (PhD) is a lecturer and Ag. Head of the Department of public relations in the Faculty of Public Relations, Advertising & Marketing, Ghana Institute of Journalism. He is a coeditor of Marketing Communications in Emerging Economies: Foundational and Contemporary Issues (Palgrave Macmillan, 2021). Takalani E. Mudzanani is a professor of communication science at the University of South Africa (UNISA). He specializes in organizational communications and Tourism marketing. Cornelius B. Pratt is Professor Emeritus of Global Communication and Leadership in the Lew Klein College of Media and Communication at Temple University in Philadelphia, United States. His recent journal articles include those in Media, War & Conflict (2021); Frontiers in Public Health (2021, 2022); The Social Science Journal (2020, 2022 ); and the International Journal of Communication (2019). Isaac A. Blankson is a professor of communication and public relations and the president of the African University College of Communications (AUCC). He has authored several publications and is co-editor of Negotiating Democracy: Media Transformations in Emerging Democracies (State University of New York Press).

Contenu
Chapter 1. Introduction: Public Relations Management in Africa.- Chapter 2. Public Relations in Sub-Saharan Africa: A Ten-Year Review.- Chapter 3. The Use of Social and Digital Media in Public Relations: Empirical Perspectives from Ghana.- Chapter 4. Tensions Between Public Relations and Journalism: A Namibian Perspective.- Chapter 5. China's Public Diplomacy for Image Making in Islamic North Africa: Frames of the Belt and Road Initiative in Daily News Egypt.- Chapter 6. Public Relations Evaluation in Ghana: Are We There Yet?.- Chapter 7. Image Building Versus Relationship Building in Public Relations Practice in Tanzania: A Survey of Practitioners.- Chapter 8. Is China's Belt and Road Initiative in Africa Effective Public Diplomacy? Valences in Dialogic Communication in Three Newspapers.- Chapter 9. The CEO Activism Playbook: An Empirical African Perspective from Ghana.- Chapter 10. Redefining Media Relations in Higher Educational Institutions in Ghana: A Case Study of Public and Private Universities.- Chapter 11. The Fourth Industrial Revolution: Artificial Intelligence and Its Implications for Public Relations Practice in Africa./