The Meat Paradox

Informationen zum Autor Rob Percival is a writer, campaigner and food policy expert. His commentary on food and farming has featured in the national press and on prime time television, and his writing has been shortlisted for the Guardian's International Development Journalism Prize and the Thomson Reuters Foundation's Food Sustainability Media Award. He works as Head of Food Policy for the Soil Association. The Meat Paradox is his first book. Klappentext 'Should we eat animals?' was, until recently, a question reserved for moral philosophers and an ethically minded minority, but it is now posed on restaurant menus and supermarket shelves, on social media and morning television. The recent surge in popularity for veganism has created a rupture in the rites and rituals of meat, challenging the cultural narratives that sustain our omnivory. In The Meat Paradox , Rob Percival, an expert in the politics of meat, searches for the evolutionary origins of the meat paradox, asking when our relationship with meat first became emotionally and ethically complicated. It is essential reading for anyone interested in the origins of our empathy, the psychology of our dietary choices, and anyone who has wondered whether they should or shouldn't eat meat. 'Utterly brilliant, in the range of its erudition, the power of its argument, its revelatory profundity and its compelling storytelling' Jay Griffiths 'A fascinating book, part cultural history of meat, part manifesto, part pilgrimage... Percival is a gifted writer' Sunday Times 'Impressively nuanced' The Week Vorwort How will we eat a decade from now, or a century? Will we be eating meat? Zusammenfassung How will we eat a decade from now, or a century? Will we be eating meat?

Préface
How will we eat a decade from now, or a century? Will we be eating meat?

Auteur
Rob Percival is a writer, campaigner and food policy expert. His commentary on food and farming has featured in the national press and on prime time television, and his writing has been shortlisted for the Guardian's International Development Journalism Prize and the Thomson Reuters Foundation's Food Sustainability Media Award. He works as Head of Food Policy for the Soil Association. The Meat Paradox is his first book.

Texte du rabat

'Should we eat animals?' was, until recently, a question reserved for moral philosophers and an ethically minded minority, but it is now posed on restaurant menus and supermarket shelves, on social media and morning television. The recent surge in popularity for veganism has created a rupture in the rites and rituals of meat, challenging the cultural narratives that sustain our omnivory.

In The Meat Paradox, Rob Percival, an expert in the politics of meat, searches for the evolutionary origins of the meat paradox, asking when our relationship with meat first became emotionally and ethically complicated. It is essential reading for anyone interested in the origins of our empathy, the psychology of our dietary choices, and anyone who has wondered whether they should or shouldn't eat meat.

'Utterly brilliant, in the range of its erudition, the power of its argument, its revelatory profundity and its compelling storytelling' Jay Griffiths

'A fascinating book, part cultural history of meat, part manifesto, part pilgrimage... Percival is a gifted writer' Sunday Times

'Impressively nuanced' The Week

Résumé
How will we eat a decade from now, or a century? Will we be eating meat?