Corporate Entrepreneurship and Innovation

It is no longer sufficient for businesses to grow by cutting costs and acquiring competitors. To achieve true success, organisations must bring innovative ideas to market, and avoid an ageing product or service portfolio. Written by highly-regarded expert Paul Burns, the fifth edition of Corporate Entrepreneurship and Innovation explains precisely how businesses can manage creativity, overcome barriers to launching new ideas and foster a successful entrepreneurial culture. Structured around the four pillars of his original entrepreneurial architecture framework - organizational culture, structures and controls, leadership and management and strategies and tactics - the text guides students seamlessly through the ways in which each business function must adapt to achieve success in the risky field of corporate entrepreneurship.With over 75 detailed case studies from across the globe, each accompanied by follow-up discussion questions, this text is the perfect companion for students determined to get to grips with the practicalities of successful corporate entrepreneurship. In addition, the text''s rich pedagogical framework, including bulleted chapter summaries, group discussion topics and end-of-chapter activities consolidates readers'' theoretical understanding and encourages critical thinking. With new coverage on contemporary business concerns including the long-term business effects of the COVID-19 pandemic, climate change and innovation in technology, and with brand new case studies related to digitalization and corporate social responsibility, this text is the go-to textbook for all students studying corporate entrepreneurship, intrapreneurship or corporate venturing at undergraduate, postgraduate or MBA level. The book is also essential reading for courses on Strategic Entrepreneurship and Innovation.>

Préface
Written by experienced author and subject expert Paul Burns, the 5th edition of this bestselling textbook provides an engaging and comprehensive overview of corporate entrepreneurship.

Auteur
Paul Burns was previously Professor of Entrepreneurship and Dean of the University of Bedfordshire Business School, UK.

Résumé

It is insufficient for businesses to grow simply by cutting costs and acquiring competitors. To achieve true success, organisations must bring innovative ideas to market, and avoid an ageing product or service portfolio.

In this textbook, author Paul Burns draws on decades of academic and entrepreneurial experience to guide students through the four pillars of his original entrepreneurial architecture framework - organizational culture, structures and controls, leadership and management and strategies and tactics laying out the ways in which each business function is required to adapt to ensure success.

The 5th edition includes:

• Over 75 global case insights, including coverage of companies from DeepMind to Solarbrella, Patagonia to Samsung, demonstrating the practicalities of corporate entrepreneurship in the real world.
• New content on the fallout of COVID-19, AI, digitalisation and climate change to prepare students for the ever-changing global business world of today.
• The 'Explore Further' feature, containing links to video animations, talks by leading academics and practitioners, psychometric tests and websites providing 'step off' points to deepen learning.

This is a must-read for students of corporate entrepreneurship, intrapreneurship or corporate venturing at upper undergraduate, postgraduate or MBA level. The book is also essential reading for courses on Strategic Entrepreneurship and Innovation.

Contenu

1. Corporate Entrepreneurship
2. Innovation
3. Entrepreneurial Architecture
4. Constructing Culture
5. Stimulating Creativity and Innovation
6. Finding Innovative Business Ideas
7. Building Structures and Controls
8. Intrapreneurial Teams
9. Intrapreneurial Leadership
10. Managing Change and Complexity
11. Managing Risk
12. Project-level Strategies: Business Models
13. Design Thinking and Lean Methodologies
14. Corporate-level Strategies: Product Market Expansion
15. Organizational Architecture and Shareholder Value
16. The Corporate Entrepreneurship Audit