The Bloomberg Guide to Business Journalism

Auteur

Paul Addison, Jennifer Sondag, Cherian Thomas, and Carolina Wilson

Texte du rabat

The Bloomberg Guide to Business Journalism provides students and professionals with the essential tools for reporting on companies, industries, financial markets, economies, banks, and government policies anywhere in the world.

Résumé
The Bloomberg Guide to Business Journalism provides students and professionals with the essential tools for reporting on companies, industries, financial markets, economies, banks, and government policies anywhere in the world.

Contenu

Introduction
Businessworld Map

1. The Story of Money
2. A Stock Is Born
3. The Company Story
4. The Country Story
5. The Commodities Story
6. Bankers and Investors
7. Reporting the Story
8. Writing the Story
9. Data and Visuals
   Epilogue: Getting the Job
   Appendix 1: Words to Watch
   Appendix 2: Bloomberg Terminal Functions for Journalists
   Appendix 3: Teaching Guide for One-Day, One-Week and 10-Week Training Courses
   Answer Key for "Your Turn" Exercises
   Index