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This book provides an integrated perspective of the automotive market for the next decade. It shows how customers and producers are shaping the market simultaneously and contends that the first steps of the mobility revolution have already been taken. It compels automotive companies to strike new paths to participate in this journey.
The authors provide a comprehensive analysis of the automotive industry, including prevailing business models of OEMs and 'tier-n' automotive suppliers, the competitive environment they are embedded in as well as socio-economic changes affecting future market conditions. Subsequently, elements of the automotive disruption are presented; these enable the provision of novel urban mobility concepts and offer a new source for additional services accompanying the user. A comprehensive insight into consumer behavior, potential automotive business models which can be sustained by 2030, smart city models, transformation strategies, and diverse marketpenetration scenarios are also provided in the book. It also outlines the challenges and key actions that shape the automotive sector even beyond 2030 as well as knock-on effects across different industries arising from the technological and economic changes in the automotive market are projected.
Compels the automotive industry to rethink current business models aiming for sustained business in 2030 Outlines the challenges and key actions that shape the automotive sector Focuses on consumer behavior, business transformation strategies, and socio-economic challenges
Auteur
Patrick Siegfried is a Professor of Supply Chain Management and Logistics at the International School of Management in Frankfurt (Germany). He also holds a Guest Professorship for Entrepreneurship at the Szent István University in Gödöllö (Hungary). He has professional experience as a CEO of various logistics companies and as a commercial manager for an international distribution center. His research focuses on strategic management and innovation management in startups.
Martin Lempp is a consultant for a management and IT consultancy in Europe and specializes in the area of digitalization and strategy for the automotive industry. He studied International Business and Development at the University of Bayreuth (Germany) and holds a Master's degree in International Business at the International School of Management in Frankfurt (Germany).
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