Operations in an Omnichannel World

First extensive look at Operations Management in the Omni-channel environmentPresents the latest research in the areaEditors, and many contributors are among the most prominent names in this new area

First extensive look at Operations Management in the Omni-channel environment Presents the latest research in the area of omni-channel retailing Editors and contributors are among the most prominent names in this new area

Auteur

Santiago Gallino is an Assistant Professor at the Operations, Information and Decisions Department of the Wharton School (University of Pennsylvania). He is interested in operations management challenges in the retail industry. Santiago studies both omni-channel integration and store execution issues in retail. In his research, he uses field data and econometric tools to study existing operational practices as well as potential operational improvements.

Before joining Wharton, Professor Gallino worked at the Tuck School of Business at Dartmouth.

Professor Gallino holds a PhD in Operations and Information Management and a Master's in Statistics from the University of Pennsylvania where he was a Fulbright Scholar, an MBA from IAE Business School, and a degree in Electrical Engineering from Universidad de Buenos Aires.

Antonio Moreno is the Sicupira Family Associate Professor in the Technology and Operations Management Unit of Harvard BusinessSchool. He teaches technology and operations management in MBA, executive and doctoral programs. Before joining HBS, he was an associate professor in the Kellogg School of Management.

Professor Moreno uses data and empirical approaches to study the digital transformation of services and supply chains, with a particular focus on retail. Professor Moreno's research has won multiple awards and has appeared in journals such as Management Science, Marketing Science, Manufacturing & Service Operations Management, Information Systems Research, and Sloan Management Review, and has been covered by several media outlets. He has received the Wickham Skinner Early-Career Research Accomplishments Award from the Production and Operations Management Society.

Professor Moreno holds a MA in statistics and a PhD in operations and information management from the Wharton School of the University of Pennsylvania. He also has degrees in Electrical Engineering and Industrial Engineering from the Technical University of Catalonia.

Contenu

Chapter 1. Omni-channel operations: Challenges, opportunities, and models.- Chapter 2. New Functions of Physical Stores in the Age of Omnichannel Retailing.- Chapter 3. Omni-Channel Assortment Planning.- Chapter 4. Returns Policies and Smart Salvaging: Benefiting From a Multi-Channel World.- Chapter 5. Omnichannel Analytics.- Chapter 6. Online Availability.- Chapter 7. Omnichannel Assortment Decisions in a Fashion Retailing Supply Chain.- Chapter 8. Determinants of Excess Inventory Announcement and Stock Market Reaction in the Retail Sector.- Chapter 9. Whether Weather Matters: Impact of Exogenous Factors on Customers Channel Choice.- Chapter 10. Omni-Channel Customer Behavior in Retail Banking.- Chapter 11. Distribution in omni-channel grocery retailing: An analysis of concepts realized.- Chapter 12. Coordination of Inventory Distribution and Price Markdowns for Clearance Sales at Zara.- Chapter 13. Omnichannel and traditional retail: Platforms to seamlessly connect retail, service, and delivery.