Transformational Health Communication

This book advances our understanding of communicative relationships and key barriers to more effective health communication. In this, it offers a humanistic orientation of health communication as well as its social, cultural, political, ethical, and spiritual dimensions and contexts. The book therefore brings a more inclusive and integrated approach to the major challenges and opportunities in contemporary health, medicine, and wellbeing.

Brings an interdisciplinary focus to enrich the discipline and practice of health communication Provides a nuanced understanding of the act of communication itself Includes a substantial chapter on digital technologies

Auteur

Olaf Werder is a senior lecturer and program director for health communication in the Faculty of Arts and Social Sciences at the University of Sydney. After a professional career in the communication industry, working for broadcast media sales and advertising agencies, he held academic appointments at the University of Florida and the University of New Mexico in the United States prior to joining the University of Sydney in 2011.

Contenu

Chapter 1: The Field of Health Communication: An Overview.- Chapter 2: A Failure to Communicate.- Chapter 3: Creatures of Habit Automatic Health Behaviour.- Chapter 4: The Politics Of Talking Health: Power, Ethics, And Other Dilemmas.- Chapter 5: Eudaimonia The Tricky Endeavour To Find Evidence for Wellbeing or its Absence.- Chapter 6: Culture's Consequences Making Health Communication More Equitable And Inclusive.- Chapter 7: Nurturing a Shared Vision: Self-identity, Relationship Building and People-powered Interventions.- Chapter 8: Hashtag Stay Healthy Digital Media for Health Communication.- Chapter 9: Back To The Roots Using Health Communication To Connect.