Willingness to Pay for Retail Logistics in E-Commerce

The present research investigates the willingness to pay (WTP) for retail logistics in e-commerce. To be more specific, the WTP for online shipments is the central issue. An online survey was conducted. Besides of shipping related questions, online consumer typology and behavior was queried. For the execution of the poll a convenience sample was used. After a descriptive analysis of the data, expectations stated a priori were tested. Further, an overview table of all expectations is given. Hierarchical clustering approaches were examined and a perceptual map was drawn.

Auteur

After finishing his Bachelor s degree in Information Systems, Norbert Czapla continued studying the Master program of Supply Chain Management at Vienna University of Economics and Business. In the course of his MSc studies he wrote this thesis. Before being employed as SAP consultant he worked in research (operations management) for two years.