Nollywood in Glocal Perspective

This book gives a panoramic view of the rise and growth of Nollywood, Nigeria's movie and home video entertainment industry, into the second largest and most prolific movie-producing industry in the world. It offers an analysis of Nollywood's influence as a local and global cultural force. Scholars from Africa, the African Diaspora and beyond examine the factors that have shaped Nollywood's unique story-telling, production, and distribution system. The volume shows how internal and external economic, social, cultural and technological changes intersect to define Nollywood's film-making and entertainment ethos. It is grounded in sound theoretical perspectives that help readers understand the texts and subtexts of the industry's emergence, transformation, and impact. The range of subjects covered span Nollywood's historical roots in Nigeria pre-colonial traveling/community theatre to colonial era film-making, and its contemporary spin-offs and inspired cousins across Africa andin Europe. It illuminates the interface of artistic, business, cultural and technological innovation and creativity at the heart of Africa's local and global pop culture explosion.

Offers insights into the role of the film industry in the social and economic development of Nigeria and Africa Illustrates the role Nigeria's film industry has played as a model for other African and developing countries' film industries Provides new perspectives on the nature and changing dynamics of glocal entertainment industry

Auteur

Bala A. Musa is Professor of Communication Studies at Azusa Pacific University, Azusa, California, USA. An international scholar, Musa is fellow of many academic and professional organizations. He is author of Framing Genocide: Media, Diplomacy and Conflict; and Co-editor of From Twitter to Tahrir Square: Ethics in Social and New Media Communication; Communication, Culture and Human Rights in Africa; and Emerging Issues in Contemporary Journalism; among others.

Contenu
SECTION I: EVOLUTION AND HISTORICAL PERSPECTIVE.- 1. History and Evolution of Nollywood: A look at Early and Late Influences - Adesina Lukman Azeez.- 2. From Nigerian Film Industry to Nollywood: Land-Marking the Growth of the New Wave Cinema - Shaibu Hassan Husseini and Oloruntola A. Sunday.- 3. From Informality to 'New Nollywood': Implications for the Audience - Gloria Chimeziem Ernest-Samuel and Ngozi Uduma.- 4. Challenges of Technological Innovation in Nollywood Film Production - Soji Alabi.- SECTION II: SOCIO-CULTURAL PERSPECTIVE.- 5. Nollywood as an Agent of African Culture and Identity - Olufemi J. Abodunrin and Ogungbemi Christopher Akintola.- 6. Sexuality and Negotiation: A Nego-Feminist Reading of Keeping My Man (2013) - Morountodun Joseph.- 7. Nollywood and the Glocalization of Prosocial Entertainment - Bala A. Musa.- SECTION III: LOCAL AND GLOBAL INFLUENCE.- 8. Genre Preferences Among the Benin Video-Film Audience in Nollywood - Osakue Stevenson Omoera.- 9. Socio-Economic Psychology of Nigeria's Nollywood & Kannywood Film Industries - Abdulmutallib Ado Abubakar and Sharafa Dauda.- 10. Nollywood-Inspired Filmmaking in Europe: A Swiss Example - Sandra Mooser.- 11. Multichoice Corporation's Intervention in Nollywood: A Case Study in Glocal Partnership Expectations, Issues & Outcomes - Gloria Chimeziem Ernest-Samuel.- 12. Digital Revolution and the Empowerment of Women in the Movie Industry: Vistas from Nollywood to Riverwood - Bala A. Musa.