New Media Spectacles and Multimodal Creativity in a Globalised Asia

This edited volume aims to unpack the digitisation of art and media within the dynamics of participatory culture, and how these changes affect the power relations between the production and consumption of these new forms in a globalised Asia. This follows the rise of new art forms and social media platforms in wake of rapid and ongoing digitisation, which has, in turn, produced far-reaching implications for changing media ownership and its role in social, cultural, economic, as well as political activities. New challenges arise every day in relation to digital art and design practices and social media communications, and their respective impact on identity politics. This book showcases a diverse range of interdisciplinary research on these concomitant changes and challenges associated with digital media and technologies within the context of a globalised Asia. The case studies included present perspectives on Asia's evolving digital humanities landscape from Hong Kong, China, India, Korea and from across Southeast Asia, with topics that tackle organisational digital marketing, brand advertising and design, mobile gaming, interactive art, and the cultural activities of ethnic and sexual minority communities in the region. This book will of interest to scholars in digital humanities focused on new media and cultural studies.

Presents novel ?interdisciplinary perspectives on rapidly evolving digital cultures, utilising both humanities and social sciences research methodologies Focuses on academic studies of digital art and media spectacles within a globalised Asian context Includes case studies from a broad range of Asian countries from both mainstream and minority perspectives

Auteur
Sunny Sui-kwong Lam is Associate Professor of Creative Advertising and Media Design in the School of Arts and Social Sciences, the Open University of Hong Kong. He is a cross-disciplinary scholar and media artist holding a PhD in Communication and MPhil in Comparative Literature. His expertise in interdisciplinary research and cultural studies of digital media, participatory culture, film and media arts, and visual and mobile communication is particularly significant given the rapidly changing developments in contemporary digital culture and humanities.

Texte du rabat

This edited volume aims to unpack the digitisation of art and media within the dynamics of participatory culture, and how these changes affect the power relations between the production and consumption of these new forms in a globalised Asia. This follows the rise of new art forms and social media platforms in wake of rapid and ongoing digitisation, which has, in turn, produced far-reaching implications for changing media ownership and its role in social, cultural, economic, as well as political activities. New challenges arise every day in relation to digital art and design practices and social media communications, and their respective impact on identity politics. This book showcases a diverse range of interdisciplinary research on these concomitant changes and challenges associated with digital media and technologies within the context of a globalised Asia. The case studies included present perspectives on Asia's evolving digital humanities landscape from Hong Kong, China, India, Korea and from across Southeast Asia, with topics that tackle organisational digital marketing, brand advertising and design, mobile gaming, interactive art, and the cultural activities of ethnic and sexual minority communities in the region. This book will of interest to scholars in digital humanities focused on new media and cultural studies.

Contenu

Part I New Spectacles by Digital Art and Social Media.- 1.Ethnic Minority Youth as Digital Cultural Participants: Toward a Critical Indicator Study.- 2.Decoding Internet Rumours in 21st Century: An Interdisciplinary Examination of Social Media.- 3.Online Public Sphere: Framing of Internet Rumours during Umbrella Revolution in Hong Kong.- 4.Untouchable, or Merely Untouched? Satirical News Websites and Freedom of Expression Limitations in Southeast Asia in the Age of Online "Fake News".- 5.Intersections of Protest, Art and Networked Space: Analysis of Artistic Protest Post Carnival.- 6.Creative Base Design: A New Form of Self-expression in Competitive Game.- 7.Digital Materiality of Chinese Characters in Text-Based Interactive Art.- Part II Design Practices and Media Communication in the Digital Age.- 8.The Two Logics of Lion Rock Spirit Re-represented by FortunePharmHK's Branding TVC.- 9.Exploring Cultural Recognition: Enhancing Creativity in Interactive Communications.- 10.Brand Design Directionality in Korea in the Digital Age.- 11.Creativity & Education: Facilitating Transfer of Learning Through Digital Creativity Multimodal Analysis (DCMA) of Social Media Posts.- 12.WeChat Marketing Case Study: How to Use Social Media to Communicate with Virtual Audience in China?.- 13.What are You Looking For? -- Understanding the Uses & Gratifications of Blued in Mainland China.