New Luxury Management

Presenting a vision of the luxury sector and its management, this edited book describes the new luxury through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of luxury are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives.

Moving from conceptualisation to distribution of luxury products and services, the book provides an integrated approach to the full value chain Provides a comprehensive approach to the management and evaluation of luxury intangible assets Includes case studies and real life examples of leading global and emerging luxury companies

Auteur

Emmanuelle Rigaud-Lacresse is the co-Director of the International Master in Luxury Management at Neoma Business School, France, and an Associate researcher at i3-CRG École polytechnique, Université Paris-Saclay. Emmanuelle had previously worked for international luxury companies (such as Yves Saint Laurent, LVMH Group) - for over 15 years. Her research focuses on brand strategy and luxury brand management.

Fabrizio Maria Pini is the co-Director of the International Master in Luxury Management and adjunct professor at Mip-Politecnico di Milano, Italy, and collaborates with the Training and Development Center, Bovisa University, Milan. Fabrizio has taught in various universities in Italy and abroad and has worked as a consultant for many multinational companies. His research focus on brand management and digital marketing.

Contenu

Introduction (Fabrizio Maria Pini and Emmanuelle Rigaud-Lacresse).- Luxury as a Construct: An Evolutionary Perspective (Alessandro Brun).- Part One: Discovering Luxury .- Luxury Dynamics (Emmanuelle Rigaud-Lacresse).- Global Organisational Leadership for Luxury Companies (Karina Jensen).- Financial Reporting and Communication in the Luxury Industry (Laurent Hervé).- Part Two: Key Assets and Competencies for Value Creation in the Luxury Company .- A Narrative Approach to Luxury Brands (Fabrizio Maria Pini).- Financial Valuation for Luxury Brands (Maria Ruiz Garcia).- Brand as a legal asset for luxury companies: brand power (André Caroline, Arnaud Fournier).- Know-how, skills and competencies as knowledge assets for luxury companies (Fabien Seraidarian, Ruxanda Kmiec).- Luxury and Prime Locations (Stephan Fourneau).- Part Three: Key Processes for Value Creation in Luxury Companies .- Managing the Creative Process (Paola Bertola, Chiara Colombi, Federica Vacca).- Supply Chain Management in the Luxury Industry (Alessandro Brun).- Creating a Seamless Experience for Luxury Consumers Integrating Online and Offline Communication (Fabrizio Maria Pini, Valeria Pelleschi).- Part Four: Growth for Value Creation in Luxury Industries .- Growth Archetypes in Luxury Companies (Emmanuelle Rigaud-Lacresse, Seraidarian Fabien).- Integration of Mergers and Acquisitions in Fashion and Luxury Industry (Barbara Quaquarelli).- International Retailing and Growth Paths (Cecilia Castelli, Antonella Moretto).