Mapping the Holy Land

Préface

Mainstream media targets will include general interest, travel, and history. Outlets to include the likes of the New York Times, which reviewed Mapping America, the Washington Post, USA Today, National Geographic, Smithsonian, AFAR, Timeless Travels. 
 Outreach to religious media including Jewish media such as The Forward, Currents, Tablet, Jewish Journal, Moment, Mispacha, Jewish Action, Jerusalem Post, *and *Times of Israel and Christian media such as Christianity Today, America Magazine, Catholic New York, Relevant, Christian History, Christian Century, World, *and *Charisma. 
 Trade media outreach: Mapping America *received strong praise from *Kirkus Reviews, which called the book “fresh [and] well-informed,” and Mapping the Holy Land will be pitched to them as well as Publishers Weekly, Kirkus, Booklist, and Shelf Awareness. 
 Targeted digital advertising with SEO keywords will reach readers seeking scholars of and readers interested in religion, pilgrimage, and cartography, as well as those seeking out illustrated atlases of the Bible. 
 Social media marketing: Social media marketing on Facebook, Instagram, and TikTok will use digital advertising and outreach to influencers who share content about antiquarian maps, religious pilgrimage, and Middle Eastern history. 

 Early publicity has already begun with two back-to-back appearances by Isbouts on FoxLive to discuss the long history of the Israeli-Palestinian conflict; his authority on the subject established with the host's mention of the book. 
 Major holiday push: An ideal gift book for the December holidays, *Mapping the Holy Land *will be heavily pushed for gift roundup tables and lists by bookstores, media, and influencers.

Auteur

Dr. Neal Asbury is a global entrepreneur, CEO of The Legacy Companies, and the host of the nationally syndicated weekly radio talk show Neal Asbury's Made in America, produced by Radio America. He is the coauthor of Mapping America: The Incredible Story and Stunning Hand-Colored Maps and Engravings that Created the United States and the author of Conscientious Equity: An American Entrepreneur's Solutions to the World's Greatest Problems. Asbury has received the President's "E-Star" Export Award and the Export Achievement Award from the U.S. Department of Commerce and was the 2008 recipient of the United States National Champion Exporter of the Year Award. A frequent guest on CNBC, Fox News, MSNBC, and BBC, he has published more than two hundred articles on global trade issues. Asbury lives in Weston, Florida.

Texte du rabat

A stunning journey through the Holy Land, as told by the rare maps and prints that have long inspired Jewish, Christian, and Muslim pilgrimages. How have people imagined the Holy Land, from the earliest days of the Roman Empire to the Modern Era? While Judaism and Islam sunk roots and flourished in the territory of their founders, Christianity came of age in Western Europe and the Byzantine Empire. Ever since, Christians have yearned to walk in the footsteps of the Bible, to imagine the route of the Exodus or the places of Jesus's ministry. Muslims, too, longed to see the geographical contours of the ummah, the greater Muslim community. In response, cartographers from Late Antiquity to the Modern Age drew their inspiration from Jewish, Christian, and Muslim pilgrimages to depict, with growing confidence, the exotic locations of the Holy Land. Mapping the Holy Land is the first book to tell the thrilling story of these pilgrimages and the incredible prints and maps that their travels spawned. Illustrated with rare, hand-colored maps and engravings throughout and riveting scene-setting history, this remarkable volume from rare maps collector Neal Asbury, CEO of The Legacy Companies and host of Neal AsburyâEUR(TM)s Made in America, and National Geographic best-selling author Jean-Pierre Isbouts, coauthors of Mapping America, shows how the faithful overcame impossible odds to reach the Holy Land, and dives deep into the historical understanding of these elusive lands from Roman times up to the nineteenth century era of Ottoman Palestine.

Contenu

Introduction

1. The Holy Land during Roman and Byzantine Times
2. Pilgrimage after the Muslim Conquest
3. The Era of the Crusades
4. The Renaissance Discovery of the Holy Land
5. The Golden Age of Cartography
6. Napoleon and the Rise of Scientific Maps
7. Nineteenth-Century Maps of Ottoman Palestine Epilogue

Index