Multimodality and Social Interaction in Online and Offline Shopping

Auteur

Gitte Rasmussen is Professor of Social Interaction at the University of Southern Denmark.

Theo van Leeuwen is Professor of Language and Communication at the University of Southern Denmark and Honorary Professor at the University of New South Wales, Australia.

Texte du rabat

This collection brings together social semiotic, ethnographic, and conversation analytic approaches to multimodality in global studies of shopping, drawing on the rich diversity of the latest multimodal methods to critically reflect on shopping as a cornerstone of contemporary social life.

Contenu

List of Contributors

1. Introduction

Gitte Rasmussen and Theo Van Leeuwen

2. Exploring the phenomenology of shopping as social practice: An inquiry into the multimodal and linguistic repertoires in markets in Sydney

Dariush Izadi

3. Between sensorial pleasure and economic reason: accepting or rejecting offers to taste at the market

Lorenza Mondada

4. Reassembling meaning while shopping

Emi Otsuji and Alastair Pennycook

5. Multimodal engagement and interaction and the appearance of contemporary non-traditional retail shopping

Gitte Rasmussen

6. Trust, transparency and transactions - revealing participation in collocated and hybrid auction sales

Sylvaine Tuncer, Christian Heath and Paul Luff

7. Checking before checkout: how customers deal with trust and accountability in grocery shopping in online and brick-and-mortar shops

Elisabeth Dalby Kristiansen

8. Curating a lifestyle experience - how Pottery Barn makes it so.

Louise Ravelli

9. Going shopping - a social semiotic study of resources for walking offline and online

Søren Vigild Poulsen

10. Community or commerce - the story of eBay

Theo Van Leeuwen

Index