Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural GuideFrom Presentations and Promotions to Communicating and Closing

Auteur

Terri Morrison is president of Getting Through Customs, the developers of the McGraw-Hill Kiss, Bow, or Shake Hands digital product. She and Wayne A. Conaway are coauthors of nine books, including Library Journal's Best Business Books winner Kiss, Bow, or Shake Hands and Dun & Bradstreet's Guide to Doing Business Around the World.

Texte du rabat

"This cultural guide will help you to avoid embarrassment when doing business with people from another country" Business Spotlight, May 2012

Résumé
The premier guide for marketing and selling internationally--from the author of Kiss, Bow, or Shake Hands, the bestselling book on global business practices