The Future of Competitive Strategy

How legacy firms can combine their traditional strengths with the power of data and digital ecosystems to forge a new competitive strategy for the digital era.

How can legacy firms remain relevant in the digital era? In The Future of Competitive Strategy, strategic management expert Mohan Subramaniam explains how firms can leverage both their traditional strengths and the modern-day power of data and digital ecosystems to forge a new competitive strategy. Drawing on the experiences of a range of companies, including Caterpillar, Sleep Number, and Whirlpool, he explains how firms can benefit from data s enlarged role in modern business, develop digital ecosystems tailored to their unique business needs, and use new frameworks to harness the power of data for competitive advantage.

Subramaniam presents digital ecosystems as a combination of production and consumption ecosystems, which can be used by legacy firms to unlock the value of data at various levels from improving operational efficiencies to creating new data-driven services and transforming traditional products into digital platforms. He explores the ways sensors and the Internet of Things provide new kinds of customer data; presents the concept of *digital competitor*s other firms that have access to similar data; discusses the new digital capabilities that firms need to develop; and addresses privacy and security issues associated with data sharing.

Who needs this book? Any firm that wants to revitalize traditional business models, offer a richer customer experience, and expand its competitive arena into new digital ecosystems.

Auteur
Mohan Subramaniam is Professor of Strategy and Digital Transformation at the IMD Business School in Lausanne, Switzerland. He has trained senior executives around the world on digital competitive strategy and strategic digital transformation.

Texte du rabat

"A guide for business leaders to understand how to make use of data for competitive advantage"--

Contenu
Series Foreword vii
Preface ix
Introduction 1
1 Building Data Powerhouses: What Can We Learn from the Digital Titans? 27
2 Leveraging Data Powerhouses: What Should You Know about APIs? 43
3 The Structure of Digital Ecosystems for Legacy Firms 59
4 Unlocking Data's Value from Production Ecosystems 93
5 Unlocking Data's Value from Consumption Ecosystems 121
6 Digital Customers 149
7 Digital Competitors 169
8 Digital Capabilities 199
9 Looming Battles around Data 227
10 Digital Competitive Strategy 241
Acknowledgments 269
Notes 271
Index 289