How to Get Your Point Across in 30 Seconds or Less

Auteur

Milo Ogden Frank is a nationally acclaimed authority on communications skills and strategies. His proven techniques have brought him success in an extraordinary career as an actors’ agent, Director of Talent and Casting for CBS Television, a writer-producer of feature films at MGM, and vice president in charge of production for Cinerama. Mr. Frank died in 2004.

Texte du rabat

"GET YOUR LISTENER'S ATTENTION, KEEP HIS INTEREST, AND MAKE YOUR POINT -- ALL IN THIRTY SECONDS!"
Milo Frank, America's foremost business communications consultant, shows you how to:

• Focus your objectives
• Utilize the "hook" technique
• Use the secrets of TV and advertising writers
• Tell terrific anecdotes that make your point
• Shine in meetings, question-and-answer sessions, and more!
  Milo Frank's proven techniques give you the edge that successful people share -- the art of communicating quickly, precisely and powerfully!

Contenu

CONTENTS

What This Book Will Do for You

CHAPTER ONE Why 30 Seconds?

CHAPTER TWO Your Objective

CHAPTER THREE Who's Listening?

CHAPTER FOUR The Right Approach

CHAPTER FIVE The Hook

CHAPTER SIX Your Subject

CHAPTER SEVEN Ask for It

CHAPTER EIGHT Paint a Picture

CHAPTER NINE The Spotlight Is on You

CHAPTER TEN One or a Thousand

CHAPTER ELEVEN Any Time, Any Place

CHAPTER TWELVE The Ultimate 30-Second Message