Book Yourself Solid for Coaches and Consultants

Informationen zum Autor MICHAEL PORT is a bestselling author, speaker, and entrepreneur. He is a co-founder of Heroic Public Speaking HQ, a performance training center that develops and nurtures the next generation of professional speakers, CEOs, founders, authors, business owners, and movement leaders. MATTHEW KIMBERLEY is a successful business coach and current CEO of Book Yourself Solid Worldwide. He has worked with thousands of coaches and consultants across industries, helping them book more business with practical advice and guidance. Klappentext PRAISE FOR Book Yourself Solid for Coaches and Consultants "Michael Port delivers a game-changing blueprint for coaches. Book Yourself Solid for Coaches and Consultants is packed with actionable strategies that guarantee success." --MIKE MICHALOWICZ , author of Profit First "This book is an absolute must-read for coaches." --AMY LANDINO , author of Good Morning, Good Life "A must-read for any coach looking to scale their business. Michael Port's insights are invaluable and incredibly practical." --CHRIS DUCKER , author of Rise of the Youpreneur "Michael Port's Book Yourself Solid for Coaches and Consultants is like having a business coach in your pocket. It's packed with real-world advice that actually works to get you booking clients left and right. If you're a coach who wants to turn your passion into a profitable business, this book is your new best friend. Prepare to be booked solid--you may soon need to raise your rates!" --LAURA BELGRAY , copywriting expert and national bestselling author of Tough Titties "Oh wow. You'll read this book and think Michael Port is living inside your head. Everything you ever wanted to know, ever, about getting coaching clients." --ASH AMBIRGE , author of The Middle Finger Project "An incredibly useful guide on building a highly profitable coaching business, from one of the most respected people in the industry." --TODD HERMAN , author of The Alter Ego Effect "This is a super useful book from two coaches I love and respect. Do yourself a favor and grab a copy if you want to book yourself solid." --TAKI MOORE , author of Million Dollar Coach "I loved this book! So useful and practical and inspiring. If you're a coach or a consultant, read it!" --SHÁÁ WASMUND , MBE , author of Stop Talking Start Doing Inhaltsverzeichnis Michael's Note ix Note on the Text xiii Preface xv Acknowledgments xix MODULE One Your Foundation 1 Chapter 1 The Red Velvet Rope Policy 3 Chapter 2 Why People Buy What You're Selling 15 Chapter 3 Develop a Personal Brand 29 Chapter 4 How to Talk About What You Do 42 MODULE Two Building Trust and Credibility 53 Chapter 5 Becoming a Likeable Expert in Your Field 55 Chapter 6 The Book Yourself Solid Sales Cycle Process 67 Chapter 7 The Book Yourself Solid Keep-in-Touch Strategy 84 Chapter 8 The Power of Information Products 95 MODULE Three Simple Selling and Perfect Pricing 111 Chapter 9 Perfect Pricing 113 Chapter 10 Super Simple Selling 126 MODULE Four The Book Yourself Solid Six Core Self-Promotion Strategies 135 Chapter 11 The Book Yourself Solid Networking Strategy 139 Chapter 12 The Book Yourself Solid Direct Outreach Strategy 161 Chapter 13 The Book Yourself Solid Referral Strategy 180 Chapter 14 The Book Yourself Solid Speaking Strategy 191 Chapter 15 The Book Yourself Solid Writing Strategy 216 Chapter 16 The Book Yourself Solid Web Strategy 233 Part 1: Designing Your Website 235 Part 2: Getting Visitors to Your Website 245 Part 3: Building Your Social Media Platform 255

Auteur
MICHAEL PORT is a bestselling author, speaker, and entrepreneur. He is a co-founder of Heroic Public Speaking HQ, a performance training center that develops and nurtures the next generation of professional speakers, CEOs, founders, authors, business owners, and movement leaders. MATTHEW KIMBERLEY is a successful business coach and current CEO of Book Yourself Solid Worldwide. He has worked with thousands of coaches and consultants across industries, helping them book more business with practical advice and guidance.

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PRAISE FOR Book Yourself Solid for Coaches and Consultants "Michael Port delivers a game-changing blueprint for coaches. Book Yourself Solid for Coaches and Consultants is packed with actionable strategies that guarantee success."
--MIKE MICHALOWICZ, author of Profit First "This book is an absolute must-read for coaches."
--AMY LANDINO, author of Good Morning, Good Life "A must-read for any coach looking to scale their business. Michael Port's insights are invaluable and incredibly practical."
--CHRIS DUCKER, author of Rise of the Youpreneur "Michael Port's Book Yourself Solid for Coaches and Consultants is like having a business coach in your pocket. It's packed with real-world advice that actually works to get you booking clients left and right. If you're a coach who wants to turn your passion into a profitable business, this book is your new best friend. Prepare to be booked solid--you may soon need to raise your rates!"
--LAURA BELGRAY, copywriting expert and national bestselling author of Tough Titties "Oh wow. You'll read this book and think Michael Port is living inside your head. Everything you ever wanted to know, ever, about getting coaching clients."
--ASH AMBIRGE, author of The Middle Finger Project "An incredibly useful guide on building a highly profitable coaching business, from one of the most respected people in the industry."
--TODD HERMAN, author of The Alter Ego Effect "This is a super useful book from two coaches I love and respect. Do yourself a favor and grab a copy if you want to book yourself solid."
--TAKI MOORE, author of Million Dollar Coach "I loved this book! So useful and practical and inspiring. If you're a coach or a consultant, read it!"
--SHÁÁ WASMUND, MBE, author of Stop Talking Start Doing

Contenu

Michael's Note ix

Note on the Text xiii

Preface xv

Acknowledgments xix

MODULE One Your Foundation 1

Chapter 1 The Red Velvet Rope Policy 3

Chapter 2 Why People Buy What You're Selling 15

Chapter 3 Develop a Personal Brand 29

Chapter 4 How to Talk About What You Do 42

MODULE Two Building Trust and Credibility 53

Chapter 5 Becoming a Likeable Expert in Your Field 55

Chapter 6 The Book Yourself Solid Sales Cycle Process 67

Chapter 7 The Book Yourself Solid Keep-in-Touch Strategy 84

Chapter 8 The Power of Information Products 95

MODULE Three Simple Selling and Perfect Pricing 111

Chapter 9 Perfect Pricing 113

Chapter 10 Super Simple Selling 126

MODULE Four The Book Yourself Solid Six Core Self-Promotion Strategies 135

Chapter 11 The Book Yourself Solid Networking Strategy 139

Chapter 12 The Book Yourself Solid Direct Outreach Strategy 161

Chapter 13 The Book Yourself Solid Referral Strategy 180

Chapter 14 The Book Yourself Solid Speaking Strategy 191

Chapter 15 The Book Yourself Solid Writing Strategy 216

Chapter 16 The Book Yourself Solid Web Strategy 233

Part 1: Designing Your Website 235

Part 2: Getting Visitors to Your Website 245

Part 3: Building Your Social Media Platform 255

Final Thoughts 263

References 266

How to Reach the Authors 268

About the Authors 269

Index 271