Michael Freeman On... Creative Exposure

THE LATEST BOOK IN THE ULTIMATE PHOTOGRAPHY MASTERCLASS SERIES, FROM BEST-SELLING AUTHOR MICHAEL FREEMAN Shooting starts with the exposure, and setting it is the first decision in photography - one that determines everything else to follow in creating a satisfying image. It''s very far from being a simple binary choice between right and wrong, because there is no standard ''right'' exposure. In the fifth book of his new series, best-selling author Michael Freeman takes a deep dive into another fundamental element of the photographic process. In his role as leading industry consultant in AI-led computational photography, Freeman reveals not only the full set of exposure processes available in and out of the camera, but how to link them to the personal aesthetic choices that we all want to make and argues that more than ever, exposure is a creative process. Clearly explains the principles of photographic exposure through a concise and easy-to-follow format . Examines the role of the photographer in the creative process of selective exposure . Real-life examples demonstrate the range of exposure choices available in any photographic situation. Takes account of the latest developments in computational digital photography and details how to work alongside them. * Gives the practical photographer the tools they need to take full creative control of their camera.

Préface
In the fifth book of his new series, best-selling author Michael Freeman explains another fundamental element of the photographic process - exposure.

Auteur

Michael Freeman, professional photographer and best-selling author, was born in England in 1945, took a Masters in Geography at Brasenose College, Oxford University, and then worked in advertising in London for six years. In 1971 he made the life-changing decision to travel up the Amazon with two secondhand cameras, and when Time-Life used many of the pictures he came back with, he embarked on a full-time photographic career.

Since then, working for clients that include all the world's major magazines, most notably the Smithsonian Magazine (for which he has shot more than 40 stories over 30 years), Freeman's reputation as one of the world's leading reportage photographers has been consolidated. Of his many books, which have sold over 4 million copies worldwide, more than 60 titles are on the practice of photography. For this photographic educational work he was awarded the Prix Louis Philippe Clerc by the French Ministry of Culture.

Freeman's books on photography have been translated into 27 languages.